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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV1613 Introduction to Marketing English 3 0 3 7
ADV1621 Business Strategy and Economics English 3 0 3 5
ENG1003 Communications Skills and Academic Reporting I English 2 2 3 4
HST1001 Atatürk's Principles and History of Turkish Republic I English 2 0 2 2
PRL1111 Theories of Media and Communication I English 3 0 3 5
SOC1053 Sociology English 3 0 3 5
TLL1003 Turkish Language and Literature I Turkish 2 0 2 2
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV1684 Introduction to Advertising English 3 0 3 7
ENG1004 Communication Skills and Academic Reporting II English 2 2 3 3
HST1002 Atatürk's Principles and History of Turkish Republic II English 2 0 2 2
LAW1156 Child Law and Child Psychology English 0 0 0 1
PRL1112 Theories of Media and Communication II English 3 0 3 5
PSY1004 Essentials of Psychology English 3 0 3 5
TLL1004 Turkish Language and Literature II Turkish 2 0 2 2
VCD1112 Art, Culture and Society English 3 0 3 5
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV2613 Creative Communication English 3 0 3 5
ADV2615 Persuasion English 3 0 3 7
ADV2625 Advertising Production English 3 0 3 6
ADV2681 Advertising Management and Strategy English 3 0 3 6
ADV2683 Media Planning English 3 0 3 6
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV2614 Consumer Behaviour Management English 3 0 3 6
ADV2622 Brand Management English 3 0 3 6
ADV2624 Research in Advertising English 3 0 3 7
ADV3611 Copywriting English 3 0 3 6
POV1115 Photography English 2 2 3 5
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV3621 Ad Design I English 2 2 3 11
3 5
3 5
3 4
3 5
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV3622 Ad Design II English 2 2 3 7
3 5
3 4
3 4