BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Bahçeşehir University
Degree Programs
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General Information For Students
Diploma SupplementErasmus Policy Statement
National QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV1603 Marketing in Digital Era English 3 0 3 5
ADV1621 Business Strategy and Economics English 3 0 3 5
COM1001 Communication Theories English 3 0 3 5
COM1003 Sociology in Communication English 3 0 3 5
ENG1003 Communications Skills and Academic Reporting I English 2 2 3 4
PRL1601 Analytical Thinking and Creative Industries English 3 0 3 6
Total 18 30
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV1602 Introduction to Advertising English 3 0 3 5
ADV1616 Persuasion English 3 0 3 7
COM1004 Psychology in Communication English 3 0 3 5
COM1006 Art and Visual Culture English 3 0 3 5
COM1616 Introduction to AI and Prompt Techniques English 2 2 3 5
ENG1004 Communication Skills and Academic Reporting II English 2 2 3 3
LAW1156 Child Law and Child Psychology English 0 0 0 1
Total 18 31
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV2614 Consumer Behaviour Management English 3 0 3 7
ADV2621 Brand Management English 3 0 3 6
HST1001 Atatürk's Principles and History of Turkish Republic I English 2 0 2 2
PRL2201 Research in Advertising and Public Relations English 3 0 3 6
PRL2203 Ethics in Contemporary Communication English 0 3 3 7
TLL1003 Turkish Language and Literature I Turkish 2 0 2 2
Total 16 30
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV2226 Account Management English 3 0 3 6
ADV2628 AI Supported Design English 2 2 3 7
ADV3611 Copywriting English 3 0 3 7
HST1002 Atatürk's Principles and History of Turkish Republic II English 2 0 2 2
PRL2210 Advertising and Public Relations Theories English 2 2 3 6
TLL1004 Turkish Language and Literature II Turkish 2 0 2 2
Total 16 30
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV2681 Advertising Management and Strategy English 3 0 3 8
ADV3223 Digital Advertising and PR English 3 0 3 5
ADV3303 Advanced Studies in Advertising English 3 0 3 6
PRL3101 Media Strategy and Management English 3 0 3 6
3 5
Total 15 30
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ADV3424 Content Creation Practices English 3 0 3 7
3 5
3 5
3 4
3 4
3 5
Total 18 30
7. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
APR4001 Graduation Project I English 3 2 4 8
APR4003 Internship I English 0 0 0 3
3 5
3 5
3 4
3 5