BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD3102 | Globalization and Media | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ |
| Course Lecturer(s): |
Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ |
| Recommended Optional Program Components: | None. |
| Course Objectives: | This course aims to focus on the concepts of globalization, communication and journalism from a theoretical perspective. It also analyzes the transformation of global media and communication in terms of new technologies and new media. |
Learning Outcomes
|
The students who have succeeded in this course; Student who will complete this course; 1. Remember • Define key concepts such as globalization, cultural imperialism, post-truth, and consumer society. • Identify major theorists and their contributions to the fields of media, globalization, and communication. 2. Understand • Describe how digital technologies and big data influence contemporary media practices. • Summarize the role of media in shaping cultural identity and global perceptions. 3. Apply • Demonstrate how theories of globalization and media can be applied to analyze real-world examples. • Use theoretical frameworks to examine the influence of global news networks and social media on public opinion. 4. Analyze • Analyze the implications of platform capitalism, data mining, big data, and digital surveillance on society and democracy. • Examine how populism affects global communication. 5. Evaluate • Critique consumer society using the concepts discussed in the course. 6. Create • Develop a project or paper that reflects an in-depth analysis of media globalization and its impact on culture, politics, or communication. • Propose solutions to address challenges in the digital information sphere, such as misinformation and algorithmic bias. |
Course Content
| This course examines the relationship between globalization, communication and journalism from a theoretical perspective and analyzes the global communication in terms of new technologies. Course Teaching Method includes discussion, case study, demonstration and practice, assignments, project preparation, individual and group work. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | What is Globalization? | |
| 3) | Globalization and the Notions of Time & Space | |
| 4) | Understanding the Bond Between Media and Globalism | |
| 5) | Culture and Cultural Imperialism | |
| 6) | Post-truth & Informational Sphere (Echo Chambers, Filter Bubbles etc.) | |
| 7) | Midterm Exam | |
| 8) | Practice: examining news | |
| 9) | Post-truth & Populism | |
| 10) | Big Data & Data Mining | |
| 11) | Post-truth & populism | |
| 12) | Big Data & Data Mining | |
| 13) | Consumer Society | |
| 14) | General Review |
Sources
| Course Notes / Textbooks: | "Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard |
| References: | "Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 13 | % 10 |
| Presentation | 1 | % 10 |
| Midterms | 1 | % 35 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 1 | 3 | 3 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 121 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |