ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3102	Globalization and Media	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Course Lecturer(s):	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None.
Course Objectives:	This course aims to focus on the concepts of globalization, communication and journalism from a theoretical perspective. It also analyzes the transformation of global media and communication in terms of new technologies and new media.

Learning Outcomes

The students who have succeeded in this course;
- will be able to identify the impact of globalization and new technologies on the production of news,
- will grasp the global changes and their effects and develop skills on news making concerning them.
- will have an in-depth knowledge of the dynamics of news production on global news networks such as CNN; BBC, Reuters
- will gain practical skills in writing news in an international format and style,

Course Content

This module is intended to provide a firm theoretical and empirical foundation for understanding global communication and the production of international news.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	What is Globalization?
3)	Globalization and the Notions of Time & Space
4)	Understanding the Bond Between Media and Globalism
5)	Culture and Cultural Imperialism
6)	Post-truth & Informational Sphere (Echo Chambers, Filter Bubbles etc.)
7)	Midterm Exam
8)	Practice: examining news
9)	Post-truth & Populism
10)	Big Data & Data Mining
11)	Post-truth & populism
12)	Big Data & Data Mining
13)	Consumer Society
14)	General Review

Sources

Course Notes / Textbooks:	"Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard
References:	"Theories of Globalization", William I. Robinson "Time and Space Reunited", Zygmunt Bauman "Media and Globalization", Douglas Kellner &Clayton Pierce "Consumer Society", Jean Baudrillard

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Presentation	1	% 10
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	3	3
Midterms	1	3	3
Final	1	3	3
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2