BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0366 | Practicing Sustainability | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Prof. Dr. AHU ERGEN |
| Course Objectives: | The course shows how the sustainability topics can be integrated into daily life and business. The course aims to create awareness regarding sustainable lifestyle, business practices and ethic. |
Learning Outcomes
|
The students who have succeeded in this course; At the completion of this course, students should be able to: 1) Act sustainably in their daily lives and in business environment. 2) Examine a range of barriers that exist to living sustainably. 3) Understand key consumer behaviour supporting sustainability. 4) Understand the role of consumers in creating solutions to sustainability-related problems. 5) Explore sustainable development goals. 6) Understand the role of business in providing solutions to sustainability-related problems. 7) Explore sustainable business models. 8) Make connections between the academic literature on consumer behavior and real-world sustainability issues. |
Course Content
| The course is focused on the concepts, challenges and solutions for sustainability, sustainable daily practices and business implementations. The course includes principles of sustainable consumption and lifestyle, corporate sustainability and ethic. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Understanding the Sustainability | Class slides / Articles /Cases |
| 2) | Sustainable Development Goals | Class slides / Articles /Cases |
| 3) | Understanding attitudes towards consumption and sustainability | Class slides / Articles /Cases |
| 4) | Sustainable Consumption | Class slides / Articles /Cases |
| 5) | Consumer Culture, Overconsumption and Voluntary Simplicity | Class slides / Articles /Cases |
| 6) | The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change | Class slides / Articles /Cases |
| 7) | LOHAS: A sustainable lifestyle | Class slides / Articles /Cases |
| 8) | Midterm Week | Class slides / Articles /Cases |
| 9) | Sustainability and Marketing | Class slides / Articles /Cases |
| 10) | Sustainable Supply Chains | Class slides / Articles /Cases |
| 11) | Creating Social Impact | Class slides / Articles /Cases |
| 12) | Ethics and Responsible Business Practices | Class slides / Articles /Cases |
| 13) | Communicating and Managing Sustainability | Class slides / Articles /Cases |
| 14) | Sharing Economy | Class slides / Articles /Cases |
Sources
| Course Notes / Textbooks: | Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning. |
| References: | Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 2 | % 25 |
| Presentation | 1 | % 25 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 12 | 4 | 48 |
| Presentations / Seminar | 1 | 10 | 10 |
| Quizzes | 2 | 10 | 20 |
| Final | 1 | 2 | 2 |
| Total Workload | 119 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 1 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |