ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL4005	Literature and Film	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	none
Course Objectives:	This course will examine how fiction, short story and/or plays have provided the textual foundations for cinematic productions.

Learning Outcomes

The students who have succeeded in this course;
Students will learn
• how to interpret a film and comment/ discuss its treatment of a literary and/or dramatic text,
• to point out distortions of texts on screen end evaluate reasons for such distortions,
• to differentiate free adaptations (such as postmodernist) from distorted versions of texts,
• to develop their own critical assesment and write argumentative papers by the end of the semester.

Course Content

works of literature and their adaptation to film

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Capote’s Novella, Analysis/ Discussion	Reading
2)	Film /Analysis/ Discussion Breakfast at Tiffany’s	Reading
3)	Harper Lee’s novel: To Kill a Mockingbird / Analysis/ Discussion	Reading
4)	Analysis/ Discussion	Reading
5)	Film /Analysis/ Discussion	Reading
6)	Introduction to Asian-American writers.	Reading
7)	Analysis/ Discussion of the novel	Reading
8)	Analysis/ Discussion of the novel	Reading
9)	Joy Luck Club Analysis/ Discussion	Reading
10)	general discussion
11)	Introduction to Jane Austen & 18th century	Reading
12)	Analysis/ Discussion of Pride and Prejudice	Reading
13)	Lost in Austen /Analysis/ Discussion	Reading
14)	Over-all wrap up discussion	Reading
15)	Final Examination
16)	Final Examination

Sources

Course Notes / Textbooks:	1. Truman Capote: Breakfast at Tiffany’s (film: Breakfast at Tiffany’s) 2. Harper Lee: To Kill a Mockingbird (film: To Kill a Mockingbird) 3. Amy Tan: Joy Luck Club (film: Joy Luck Club) 4. Jane Austen: Pride and Prejudice ( Film:Lost in Austen)
References:	Film History, Thomas& Bordwell

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Homework Assignments	1	2	2
Quizzes	3	6	18
Midterms	1	12	12
Final	1	15	15
Total Workload			89

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2