Week |
Subject |
Related Preparation |
1) |
Mainstream Issues in Video Production |
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2) |
Effects of Technology and change in video media. |
Weekly readings will be assigned. |
3) |
Issues of Video-Art I: Body (Femininity) |
Weekly readings will be assigned. |
4) |
Issues of Video-Art II: Body (Masculinity, Homosexuality) |
Weekly readings will be assigned. |
5) |
Issues of Video-Art III: Identity (Class. Ethnicity. Race) |
Assignmet 1 |
6) |
Review for midterm exam |
Weekly readings will be assigned. |
7) |
Issues of Video Art IV: Self (Amateurism, Video Confession) |
Assignmet 2 |
8) |
Video Art on Television |
Weekly readings will be assigned. |
9) |
Video Art on Digital Age and Interactivity |
Weekly readings will be assigned. |
10) |
Issues of Video Art: Reconstruction of the past (Found Footages, Appropriation and their ethical issues) |
Assignment 3 |
11) |
Video out of Screen: Video Intallations and Video Sculpture |
Weekly readings will be assigned. |
12) |
Ideas for Final Projects |
Weekly readings will be assigned. |
13) |
Preparation for Final Projects |
Working on the final project. |
14) |
Assessment for final projects |
Working on the final project. |
Course Notes / Textbooks: |
1. Elwes, C. (2005). Video art a guided tour. London New York London New York: I.B. Tauris In Association with University of the Arts In the United States of America and in Canada distributed by Palgrave Macmillan.
2. Fifer, S. & Hall, D. (1990). Illuminating video : an essential guide to video art. New York, N.Y: Aperture in association with the Bay Area Video Coalition. |
References: |
1. Rees, A. (1999). A history of experimental film and video : from canonical avant-garde to contemporary British practice. London: BFI Publishing.
2. Renov, M. & Suderburg, E. (1996). Resolutions : contemporary video practices. Minneapolis, Minn: University of Minnesota Press.
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Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
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3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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4) |
To be able to follow and interpret innovations in the field of advertising |
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5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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