| Week |
Subject |
Related Preparation |
| 1) |
Mainstream Issues in Video Production |
|
| 2) |
Effects of Technology and change in video media. |
Weekly readings will be assigned. |
| 3) |
Issues of Video-Art I: Body (Femininity) |
Weekly readings will be assigned. |
| 4) |
Issues of Video-Art II: Body (Masculinity, Homosexuality) |
Weekly readings will be assigned. |
| 5) |
Issues of Video-Art III: Identity (Class. Ethnicity. Race) |
Assignmet 1 |
| 6) |
Review for midterm exam |
Weekly readings will be assigned. |
| 7) |
Issues of Video Art IV: Self (Amateurism, Video Confession) |
Assignmet 2 |
| 8) |
Video Art on Television |
Weekly readings will be assigned. |
| 9) |
Video Art on Digital Age and Interactivity |
Weekly readings will be assigned. |
| 10) |
Issues of Video Art: Reconstruction of the past (Found Footages, Appropriation and their ethical issues) |
Assignment 3 |
| 11) |
Video out of Screen: Video Intallations and Video Sculpture |
Weekly readings will be assigned. |
| 12) |
Ideas for Final Projects |
Weekly readings will be assigned. |
| 13) |
Preparation for Final Projects |
Working on the final project. |
| 14) |
Assessment for final projects |
Working on the final project. |
| Course Notes / Textbooks: |
1. Elwes, C. (2005). Video art a guided tour. London New York London New York: I.B. Tauris In Association with University of the Arts In the United States of America and in Canada distributed by Palgrave Macmillan.
2. Fifer, S. & Hall, D. (1990). Illuminating video : an essential guide to video art. New York, N.Y: Aperture in association with the Bay Area Video Coalition. |
| References: |
1. Rees, A. (1999). A history of experimental film and video : from canonical avant-garde to contemporary British practice. London: BFI Publishing.
2. Renov, M. & Suderburg, E. (1996). Resolutions : contemporary video practices. Minneapolis, Minn: University of Minnesota Press.
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
