ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0704	Trends in Literature	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assoc. Prof. HATİCE ÖVGÜ TÜZÜN
Recommended Optional Program Components:	None
Course Objectives:	This course aims to develop skills in “reading” literary works and analyzing the subtexts of narratives. It also seeks to enhance students’ proficiency in analyzing and discussing novels and short stories. While focusing on strengthening students’ verbal and written communication skills, it provides an opportunity to examine literary works as reflections of the cultures and historical periods to which they belong. Additionally, it encourages students to establish a personal connection with literary works and to develop a subjective and critical perspective toward them.

Learning Outcomes

The students who have succeeded in this course;
Students will develop and demonstrate analytical and critical thinking skills through textual analysis and deep engagement with literary works. They will also gain familiarity with methods for discussing and evaluating novels as reflections of cultures and as multi-layered narratives shaped by their historical and social contexts. Furthermore, students will actively participate in collaborative discussions that move beyond the surface level of the narrative, fostering a deeper and more nuanced understanding of literature.

Course Content

This course examines selected twentieth- and twenty-first-century works to trace how literature stages ethical decision-making, scientific responsibility, identity and culture contact, and communication beyond the human. Through close reading and discussion—from the moral calculus of Le Guin’s “Omelas” and Ackroyd’s reframing of Frankenstein, to Okorafor’s Afrofuturist negotiation of difference in Binti and Chiang’s meditation on extinction and nonhuman voice—students analyze how narrative form, genre, and perspective shape questions of power, empathy, and responsibility in contemporary literature.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Class	none
2)	“The Ones Who Walk Away From Omelas” by Ursula K LeGuin	Come to class having read the short story
3)	“The Ones Who Walk Away From Omelas” by Ursula K LeGuin	Come to class having read the short story
4)	The Casebook of Victor Frankenstein by Peter Ackroyd	Come to class having read chapters 1-9 from The Casebook of Victor Frankenstein
5)	The Casebook of Victor Frankenstein by Peter Ackroyd	Come to class having read chapters 9-15 from The Casebook of Victor Frankenstein
6)	The Casebook of Victor Frankenstein by Peter Ackroyd	Come to class having read chapters 16-22 from The Casebook of Victor Frankenstein
7)	The Casebook of Victor Frankenstein by Peter Ackroyd	Review weeks 1-6
8)	Midterm	Review weeks 1-7
9)	Binti by Nnedi Okorafor	Come toclass having read (at least) 30 pages from Binti by Nnedi Okorafor
10)	Binti by Nnedi Okorafor	Come to class having read until page 60
11)	Binti by Nnedi Okorafor	Come to class having finished reading the book
12)	“The Great Silence” by Ted Chiang	Come to class having read the short story
13)	“The Great Silence” by Ted Chiang	Come to class having read the short story
14)	Review	none

Sources

Course Notes / Textbooks:	“The Ones Who Walk Away From Omelas” by Ursula K LeGuin The Casebook of Victor Frankenstein by Peter Ackroyd Binti by Nnedi Okorafor “The Great Silence” by Ted Chiang
References:	Terry Eagleton – How to Read Literature Northrop Frye – Anatomy of Criticism David Lodge – The Art of Fiction Harold Bloom - How to Read and Why

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	6	72
Midterms	1	2	2
Final	1	2	2
Total Workload			115

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2