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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3344	Fashion Photography	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DELIZIA FLACCAVENTO
Recommended Optional Program Components:	None
Course Objectives:	This course aims at introducing the basic concepts of fashion photography.

Learning Outcomes

The students who have succeeded in this course;
1. Understand fashion photography genre within its historical context.
2. Identify different styles and types in fashion photography.
3. Analyze the agents of fashion industry that are related to photographic practices.
4. Develop techniques for working collaboratively with the agents of this specific industry.
5. Gain ability to practice fashion photography in studio and on location.
6. Show dexterity in the use of formal issues of fashion photography.
7. Analyze local needs of the local fashion market.

Course Content

It offers practices that combine fashion and photography in outdoor and studio shootings. And it provides basic information on the functioning of the fashion industry and major brands. All these topics will be studied with examples from all over the world. Digital workflow, lighting, styling, make-up and use of accessories will be introduced and exemplified by the works of notable fashion photographers.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Recent history of fashion photography. The relationship between advertising and fashion photography. Comparing the situation in Turkey and in the world. Documentary film screening: Richard Avedon.
2)	Fashion photographers and brands in Turkey. Digital and printed examples.	Working on the assignments.
3)	The difference between the product and its image in fashion photography. Documentary film screening: Helmut Newton.	Working on the assignments.
4)	Assignment evaluation. Basic technical information. Using camera and equipment, lighting methods.	Working on the assignments.
5)	Assignment evaluation. The crew and the model in fashion photography. Styling, hair, make-up and composition.	Working on the assignments.
6)	Practice session in the studio.	Working on the assignments.
7)	System, history and technique in fashion. Digital retouch in Photoshop.	Working on the assignments.
8)	Assignment evaluation. Portrait in fashion photography. Documentary film screening: Annie Leibowitz.	Working on the assignments.
9)	Guest photographer.	Working on the assignments.
10)	Backstage and outdoor choices. Challenges, production and preparation.	Working on the assignments.
11)	Practice session in the outdoors.	Working on the assignments.
12)	Assignment evaluation. Documentary film screening: Masters of Photography.	Working on the assignments.
13)	Guest photographer and styler.	Working on the assignments.
14)	Discussion about final projects.	Working on the final project.

Sources

Course Notes / Textbooks:	Will be given weekly. And a reading list will be announced according to the student profile.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	3	39
Homework Assignments	4	8	32
Midterms	1	1	1
Final	1	1	1
Total Workload			129

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising