ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV4216 | Advanced Editing and Post-Production | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. TUNA TETİK |
Course Objectives: | The aim of this course is to introduce students to advance post-production skills such as color correction, reframing, keying, tracking and compositing as well as to the application various special effect techniques used to modify pre-edited footage. |
The students who have succeeded in this course; 1. Ability to work with digital tools in order to endow them with capabilities to handle post-production situations. 2. Focus on advanced techniques and strategies for digitally altering video footage. 3. Show ability to fully participate in teamwork projects. 4. Refine skills as storytellers and structural engineers of the screen. 5. Operate post-production softwares. |
This course is prepared for providing the students with the basic knowledge on different techniques and effects regarding the essential components of editing such as colour, light and text. Students will be expected to apply and develop their practical skills through assignments.Teaching methods and techniques used in the course include project, lecture, implementation, and individual study. |
Week | Subject | Related Preparation |
1) | Introduction to the software. | |
2) | Working with the keyframe and its attributes. | Working on the assignments. |
3) | Working with “masks” and their applications. | Assignment 1 |
4) | Creating, arranging and animating textual components. | Working on the assignments. |
5) | Painting, erasing and cloning techniques. | Assignment 2 |
6) | Motion tracking techniques. | Assignment 3 |
7) | Keying techniques. | Working on the assignments. |
8) | Time warping. | Assignment 4 |
9) | Using the camera and the light. | Working on the assignments. |
10) | Color correction techniques | Assignment 5 |
11) | Transition Effects. | Working on the assignments. |
12) | Adding plug-ins and creating presets. Laboratory Work | Assignment 6 |
13) | Export formats and saving the project. | Working on the assignments. |
14) | Exemplary solutions and applications. | Preparation for Final Assignment. |
Course Notes / Textbooks: | 1. Adobe Creative Team. Adobe After Effects CS5 Classroom in a Book. Adobe Press, 2010. 2. Christiansen, Mark. Adobe After Effects CS5 Visual Effects and Compositing Studio Techniques. Adobe Press, 2010. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 6 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 13 | 5 | 65 |
Homework Assignments | 6 | 3 | 18 |
Final | 1 | 3 | 3 |
Total Workload | 128 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |