ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3103	Issues in New Media Practices	Spring	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to introduce the students both the classical and contemporary arguments about construction of reality in traditional and new media and equip them with theoretical and practical means to challenge various ways of information disorder.

Learning Outcomes

The students who have succeeded in this course;
- Will have an understanding about the critical perspectives on construction of reality in traditional media.
- Will learn about opportunities and limits of social media tools.
- Will learn about the recent discussions about concepts such as “information disorder” and “fake news”.
- Will be able to critically analyse (new) media content.

Course Content

New media technologies are developing at a very high speed changing the news and entertainment consumption habits of people constantly. As media production and consumption converge in a new form of practice, a new actor, someone not only consuming the media products as a passive audience but also an active participant in the production process; “prosumer” has emerged. In this era, the conventional media companies promising to stick to basics of information sharing such as accuracy, privacy, accountability are now challenged by vast number of prosumers. However, “information disorder” is not only an end result of this vast network society and prosumers, but also it is facilitated by various interest groups ranging from governments to opposition movements.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of the course
2)	News, truth and post-truth
3)	Making news: Critical analysis
4)	Making news: Critical analysis
5)	Critical analysis of “the news”
6)	Critical analysis of social media
7)	Social media and politics
8)	Social media and politics
9)	Social media and politics
10)	Post-truth era
11)	Social media age
12)	Network society, prosumer and new media
13)	Project presentations
14)	Project presentations and review of the course

Sources

Course Notes / Textbooks:	Herman, Edward S. and Noam Chomsky, 2002. Manufacturing consent : the political economy of the mass media, New York : Pantheon Books Keyes, R., 2019. Hakikat sonrası çağ : günümüz dünyasında yalancılık ve aldatma, İzmir: Delidolu
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Project	2	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Application	14	2	28
Study Hours Out of Class	14	3	42
Project	1	20	20
Quizzes	2	3	6
Midterms	1	4	4
Final	1	4	4
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2