NMD3103 Issues in New Media PracticesBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
NMD3103 Issues in New Media Practices Spring 2 2 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components: None
Course Objectives: This course is designed to introduce the students both the classical and contemporary arguments about construction of reality in traditional and new media and equip them with theoretical and practical means to challenge various ways of information disorder.

Learning Outcomes

The students who have succeeded in this course;
- Will have an understanding about the critical perspectives on construction of reality in traditional media.
- Will learn about opportunities and limits of social media tools.
- Will learn about the recent discussions about concepts such as “information disorder” and “fake news”.
- Will be able to critically analyse (new) media content.

Course Content

New media technologies are developing at a very high speed changing the news and entertainment consumption habits of people constantly. As media production and consumption converge in a new form of practice, a new actor, someone not only consuming the media products as a passive audience but also an active participant in the production process; “prosumer” has emerged. In this era, the conventional media companies promising to stick to basics of information sharing such as accuracy, privacy, accountability are now challenged by vast number of prosumers. However, “information disorder” is not only an end result of this vast network society and prosumers, but also it is facilitated by various interest groups ranging from governments to opposition movements.

Course Teaching Method includes discussion, assignments, project preparation, individual and group work.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Overview of the course
2) News, truth and post-truth
3) Making news: Critical analysis
4) Making news: Critical analysis
5) Critical analysis of “the news”
6) Critical analysis of social media
7) Social media and politics
8) Social media and politics
9) Social media and politics
10) Post-truth era
11) Social media age
12) Network society, prosumer and new media
13) Project presentations
14) Project presentations and review of the course

Sources

Course Notes / Textbooks: Herman, Edward S. and Noam Chomsky, 2002. Manufacturing consent : the political economy of the mass media, New York : Pantheon Books


Keyes, R., 2019. Hakikat sonrası çağ : günümüz dünyasında yalancılık ve aldatma, İzmir: Delidolu
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Presentation 1 % 20
Project 2 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 30
PERCENTAGE OF FINAL WORK % 70
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Application 14 2 28
Study Hours Out of Class 14 3 42
Project 1 20 20
Quizzes 2 3 6
Midterms 1 4 4
Final 1 4 4
Total Workload 160

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising