ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4121	Workshops and Seminars	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor MURAT CAN OĞUZ
Course Lecturer(s):	Instructor SERKAN ŞİMŞEK
Recommended Optional Program Components:	None
Course Objectives:	In this course, students will be able to gain visual communication design knowledge in the areas of graphic design, advertising design, digital advertising, social media, typography, interaction design and publishing design with professional designers and academic members in seminars and workshops. Students will be able to experience industry practices regarding visual communication design.

Learning Outcomes

The students who have succeeded in this course;
1) Differentiate between classic advertising design and digital advertising design.
2) Discuss the importance of team work in the design industry.
3) Demonstrate team work with professional designers in the workshops.
4) Appraise the differences between art products and industry products in graphic design.
5) Develop and realize a creative idea.
6) Identify the basic differences between concept and subject.
7) Investigate and discuss the emerging technologies in design.

Course Content

This course bridges the gap between theoretical knowledge and practical application in visual communication design. Students will participate in seminars led by academic experts and professional designers, exploring key concepts in graphic design, advertising, digital advertising, social media, typography, interactive media, and publishing. Practical workshops will provide hands-on experience in sectoral practices, fostering creativity, collaboration, and innovation.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to course syllabus
2)	Guest Lecturer Seminar: Poyraz Özer "Architecture and Level Design in Video Games"
3)	Guest Lecturer Workshop: Volkan Hacıtahiroğulları "Game Design & Documentation"
4)	Guest Lecturer Seminar: Yağmur Cenberli "Net Neutrality"
5)	Guest Lecturer Seminar: Öykü Türeli "Research Methods in Communication"
6)	Guest Lecturer Seminar: Nilüfer Geysi "Climate Change Communication"
7)	Guest Lecturer Seminar: Ebru Güney "Cli-fi"
8)	Guest Lecturer Seminar: Cemre Okumuş "Feminist Historiography & Documentary"
9)	Guest Lecturer Workshop: Nisa Gülfidan "Poster Design & Print"
10)	Guest Lecturer Seminar: Murat Can Oğuz "Mapping & Digital Experiences"
11)	Guest Lecturer Seminar: Eren Demirkıran "Green Advertising"
12)	Guest Lecturer Workshop: Laçin Yalçınkaya "Blogosphere & WordPress"
13)	Guest Lecturer Seminar: Burak Özdemir "Nation Branding"
14)	Guest Lecturer Seminar: Görkem Bir "Advertising & Globalization"

Sources

Course Notes / Textbooks:	Lupton, E. (2017). Design is storytelling. Cooper Hewitt, Smithsonian Design Museum.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	12	67
Final	2	16
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising