Language of instruction: |
Turkish |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Instructor ELİF FINDIK
Assist. Prof. AYBİKE ELİF BOLCAN
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Recommended Optional Program Components: |
This course does not have any recommended optional components. |
Course Objectives: |
The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops. |
Week |
Subject |
Related Preparation |
1) |
SMEs' Management Problems and Solutions |
None |
2) |
SMEs' Production Problems and Solutions |
None |
3) |
SMEs' Marketing Problems and Solutions |
None |
4) |
SMEs' Financing Problems and Solutions |
None |
5) |
SMEs' Public Administration Problems and Solutions |
None |
6) |
The Concept of Business Plan and Its Importance |
None |
7) |
Workshops Towards Enhancing Business Plan |
None |
8) |
Workshop Towards Enhancing Business Plan |
None |
9) |
The Concept of Winning Business Plan and Its Importance |
None |
10) |
Writing A Winning Business Plan |
None |
11) |
Issues To Be Considered In Presentation of Business Plan |
None |
12) |
Common Mistakes Made In Presentation of Business Plan |
None |
13) |
Concept of Social Entrepreneurship |
None |
14) |
Women Entrepreneurship |
None |
|
Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
4) |
To be able to follow and interpret innovations in the field of advertising |
|
5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
7) |
To recognize and understand all the dynamics within the field of advertising |
|
8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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