IST2020 Entrepreneurship and Small Business Management IIBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IST2020 Entrepreneurship and Small Business Management II Spring 2 0 2 3
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. AYBİKE ELİF BOLCAN
Course Lecturer(s): Instructor ELİF FINDIK
Assist. Prof. AYBİKE ELİF BOLCAN
Recommended Optional Program Components: This course does not have any recommended optional components.
Course Objectives: The aim of this course is to show students the issues to be considered in business development, preparation, writing and presentation of business plans with workshops.

Learning Outcomes

The students who have succeeded in this course;
1. Gain motivation towards entrepreneurship.
2. Recognize and compare the different aspects and problems of the management of large enterprises and SME management .
3. Have knowledge about the process of institutionalization of the newly established enterprises.
4. Define new concepts and practices related to entrepreneurship.
5. Have information about investment incentives.

Course Content

In this course, problems of SMEs related to management, production, finance and public administration and their solutions; concept and importance of business plan, writing a winning business plan and common mistakes made in this regard are taught with workshops.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) SMEs' Management Problems and Solutions None
2) SMEs' Production Problems and Solutions None
3) SMEs' Marketing Problems and Solutions None
4) SMEs' Financing Problems and Solutions None
5) SMEs' Public Administration Problems and Solutions None
6) The Concept of Business Plan and Its Importance None
7) Workshops Towards Enhancing Business Plan None
8) Workshop Towards Enhancing Business Plan None
9) The Concept of Winning Business Plan and Its Importance None
10) Writing A Winning Business Plan None
11) Issues To Be Considered In Presentation of Business Plan None
12) Common Mistakes Made In Presentation of Business Plan None
13) Concept of Social Entrepreneurship None
14) Women Entrepreneurship None

Sources

Course Notes / Textbooks: B. Zafer Erdoğan, Girişimcilik ve Kobiler: Kavramlar, Sorunlar ve Çözüm Önerileri, Bursa, Ekin Kitabevi, 2012.
Mehmet Marangoz, Girişimcilik, 2.B., Beta Yayınları, İstanbul, 2012.
References: Bu derste başka kaynak kullanılmamaktadır.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Project 1 % 25
Midterms 1 % 25
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 25
PERCENTAGE OF FINAL WORK % 75
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Study Hours Out of Class 14 3 42
Midterms 1 2 2
Final 1 2 2
Total Workload 74

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising