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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0301	Innovative Career Development	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Prof. Dr. HATİCE NECLA KELEŞ
Course Lecturer(s):	Prof. Dr. HATİCE NECLA KELEŞ
Recommended Optional Program Components:	None
Course Objectives:	Students; -To ensure that they determine their goals for their careers before graduation, in relation to their personality, field of interest and the department they are studying, -To make their career plans after graduation, -To increase their awareness of communication skills and relationship management, which have an important place in business life, -To provide information on CV writing and to ensure that they prepare an up-to-date CV, -To ensure that they apply for an internship or job for a targeted date, -To provide them with skills to prepare for face-to-face and online job interviews, -To provide them with information on effective presentation skills in business life and to ensure that they practice, -To enable students to communicate with BAU alumni in different sectors.

Learning Outcomes

The students who have succeeded in this course;
Upon successful completion of this course, you will be able to:
•Determine SMART career goals.
•Recognize strengths and areas of improvement (SWOT) .
•Write a CV.
•Prepare for face-to-face and online job interviews.
•Research sectors and companies to determine hiring criteria in national and global companies.
•Develop skills to establish and maintain communication with employees in different sectors and companies in business life.
•Recognize the importance of networking (social capital) in business life.
•Communicating with BAU graduates working in different sectors.

Course Content

Students are expected to follow the course from the virtual classroom during the course weeks. In certain weeks of the course, Bahçeşehir University graduates who continue their careers in different sectors are invited through the Bahçeşehir University Alumni Center. Graduates who voluntarily agree to participate in the last 40 minutes of the course are expected to meet with the students, share their career stories, provide information about the sector, and answer students' questions about business life.

Teaching Methods and Techniques Used in the Course:
Lecture
Individual Study
Guest/Expert Invitation
Discussion
Collaborative Learning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Meeting with students, informing them about course content, and determining their expectations.	Course notes
2)	Work, job, working life, career concept, career periods. Relationship between life periods and career periods. Concept of profession, career choice and career relationship.	Course notes
3)	Career Planning Process	Course notes
4)	Organizational Career Planning	Course notes
5)	Individual Career Planning SMART Goal Setting /Interview with BAU Alumni Guest Speaker	Course notes
6)	Social capital in career planning /Interview with BAU Alumni Guest Speaker	Course notes
7)	Individual Homework
8)	Midterm Week	Course notes
9)	Preparation for face-to-face and online interview process /Interview with BAU Alumni Guest Speaker	Course notes
10)	Communication with different generations in business life /Interview with BAU Alumni Guest Speaker	Course notes
11)	Giving presentation feedback /Interview with BAU Alumni Guest Speaker	Presentation assignment
12)	Giving presentation feedback /Interview with BAU Alumni Guest Speaker	Presentation assignment
13)	Giving presentation feedback /Interview with BAU Alumni Guest Speaker	Presentation assignment
14)	General evaluation, Q&A	Course notes

Sources

Course Notes / Textbooks:	Ders notları öğretim elemanı tarafından hazırlanmış olup its learning aracılığı ile paylaşılacaktır.
References:	• Khazi, Gugu. Randburg : KR Publishing. 2019. eBook., Veritabanı: eBook Collection (EBSCOhost) • Erdoğmuş, Nihat.Ankara : Nobel, 2003. 271 pages ; Veritabanı: Bahçeşehir Üniversitesi Kütüphanesi Katalogu • Navaro, D. (2014). Kariyer ve Varoluş.Ankara: Elma Yayınevi. • Bolles, R.N. (2017).What color is your parachute? United States: Ten Speed Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	3	36
Presentations / Seminar	1	15	15
Midterms	1	2	2
Final	1	2	2
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2