Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. HATİCE ÖVGÜ TÜZÜN |
Recommended Optional Program Components: |
none |
Course Objectives: |
This course aims at giving the students a background to modernism with T. S. Eliot and Ezra Pound and others, and move to more experimental movements like imagism, confessional and Beat poetry and the Harlem Renaissance to analyze the poetry namely by Ezra Pound, T. S. Eliot, W.C. Williams, R. Frost, W. Stevens, M. Moore, e.e. cummings, Langston Hughes, E. Bishop, A. Rich, S. Plath, A. Sexton, A. Ginsberg, others up to the 1970s. |
Week |
Subject |
Related Preparation |
1) |
Revision of the 19th Century poetry, especially of Whitman & Dickinson and Introduction to Modernism |
Heath Anthology of American Literature, Vol II. |
2) |
Modernism & Naturalism: Stephen Crane & Edwin Arlington Robinson |
Crane: In the Desert (from The Black Riders), ‘A Newspaper is a Collection of Half-Injustices’ (from War is Kind)
Robinson: Richard Cory, Miniver Cheevy, Eros Turannos
|
3) |
T.S. Eliot |
The Waste Land, The Love Song of J. Alfred Prufrock, Gerontion, Journey of the Magi |
4) |
Robert Frost |
Mending Wall, Out Out- , Design, The Road Not Taken, Fire & Ice, Stopping by Woods on a Snowy Evening, The Gift Outright |
5) |
Imagism & Ezra Pound |
In a Station of the Metro, Portrait d’un Femme, The River Merchant’s Wife: A Letter, A Pact, The Rest, Cantos. |
6) |
William Carlos Williams |
Poem, Spring and All, The Red Wheelbarrow, The Dance, This Is Just to Say, Death |
7) |
Wallace Stevens |
Sunday Morning, Snowman, Emperor of Ice-Cream, Thirteen Ways of Looking at a Blackbird |
8) |
Review |
|
9) |
Hart Crane |
At Melville’s Tomb, Chaplinesque (Written after Charles Chaplin’s film The Kid , 1921); from Voyages No I, ; To Brooklyn Bridge. |
10) |
Marianne Moore & Theodore Roethke |
Moore: Poetry, The Past is the Present, New York, A Grave, The Student, In Distrust of Merits
Roethke: Root Cellar, My Papa’s Waltz, The Waking, I Knew a Woman
|
11) |
e.e. cummings |
l(a , she being Brand, next to of course god america i; thy fingers make early flowers of, in Just-, anyone lived in a pretty bow town, Buffalo Bill’s, my sweet old etcetera, since feeling is first, o sweet spontaneous, somewhere i have never travelled, gladly beyond; spring is a perhaps hand. |
12) |
Langston Hughes & Harlem Renaissance |
Harlem, Same in Blues, Weary Blues, Theme for English B |
13) |
Adrienne Rich |
Adrienne Rich: Diving into the Wreck, Living in Sin, Rape, Storm Warnings, Face to Face, A Valediction Forbidding Mourning (after John Donne’s poem). |
14) |
Confessional Poetry |
John Berryman: Dream Songs 14, 29, 76, A Professor’s Song.
Robert Lowell: Skunk Hour, To Speak of Woe That Is in Marriage, Mr. Edwards and the Spider, Eye and Tooth.
Sylvia Plath: Daddy, Guardian, Elm, Mirror, Metaphors, Morning Song, Lady Lazarus, Ariel, Edge,Words.
Anne Sexton: The Kiss, Lobster, You, Dr. Martin, All My Pretty Ones, Sylvia’s Death.)
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15) |
Final Exam |
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16) |
Final Exam |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |