Web apps, design patterns in web apps, development tools and version control systems, Spring framework, dependency injection, MVC, Junit, hibernate ORM, spring+hibernate integration, Middleware ve HTTP protocol, HTTP Protocol, Spring controllers, spring filters, REST APIs, HTML, CSS, Javascript, and jquery, ajax.
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| Week |
Subject |
Related Preparation |
| 1) |
Introduction + background: historical perspective, what is a web app?, intro to design patterns in web apps, development tools and version control systems
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| 2) |
Java recap and introduction to the Spring Framework: spring components used in web applications, dependency injection, MVC, Junit unit testing
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| 3) |
Database Interactions and the hibernate ORM: Relational databases, ORM concept, integration of spring+hibernate
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| 4) |
Middleware and the HTTP protocol: Application servers, HTTP Protocol, HTTP Requests, HTTP Responses, Sessions and cookies, Spring controllers, spring filters, REST APIs and content types
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| 5) |
Presentation Layer and User interfaces: HTML, CSS, Javascript and jquery, Spring views and template engines, ajax
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| 6) |
MidTerm
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| 7) |
applied project (blog engine) iteration 1: General requirements of the application, user interface design, stories for registration and login, discussion about the design of the features, source code management and deployment/development environment discussions.
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| 8) |
applied project (blog engine) iteration 2 / Demo and retrospective of iteration 1, stories for composing a blog post, displaying a blog post
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| 9) |
applied project (blog engine) iteration 3: Demo of iteration 2 and retro. Stories for updating a blog post and deleting a blog post.
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| 10) |
applied project (blog engine) iteration 4: Demo of iteration 3. Stories for adding, removing tags to a post
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| 11) |
applied project (blog engine) iteration 5: Demo of iteration 4. Stories for posting, updating, deleting comments for a post.
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| 12) |
applied project (blog engine) iteration 6: Demo of iteration 5. Stories for adding analytics for the blog engine.
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| 13) |
Final project presentations
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| 14) |
Final project presentations
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Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
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2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
