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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
TDS2017	Introduction to Business	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. FIRAT KARA
Course Lecturer(s):	Assoc. Prof. İLKAY TURAN
Recommended Optional Program Components:	Archive
Course Objectives:	To bring up graduate persons who have the knowledge and abilities of fundamental business.

Learning Outcomes

The students who have succeeded in this course;
Students who pass this lesson successfully;

1- Describe the fundamental concepts of business and management.
2- Explain aims of business.
3- Indicate the differences between entrepreneurs and managers.
4- Sort and explain the functions of business.

Course Content

In this lesson; the students will be taught the fundamental concepts of management and business, classification of business, and functions of business.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Fundamental Concepts of Business and Management
2)	Aims of Business
3)	The place of Business in Economic Structure
4)	Differences Between Managers and Entrepreneurs
5)	Classification of Business
6)	Foundation Works, Capacities of Business
7)	Magnitude of Business
8)	Functions of Business
9)	Planning and Orientation
10)	Coordination and Control
11)	Production and Production Planning, Stock Control
12)	Finance and Research and Development
13)	Human Resources Management
14)	Public Relations

Sources

Course Notes / Textbooks:	Ders Notları Haftalık Verilecektir. / Course Notes Will Be Delivered Weakly.
References:	Anadolu Üniversitesi Açıköğretim Fakültesi Yayınları, İşletme Yönetimi Ders Kitabı

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Homework Assignments	3	5	15
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising