ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3113	3D Modelling	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE ARIHAN
Course Lecturer(s):	Instructor CAN PEKDEMİR Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to introduce 3D modelling and provide a basic understanding of the pipeline of 3D animated films. Students will learn about the terms and techniques of 3D modelling and use industry standard 3D software. The relation of 3D modelling between sculpture, painting, architecture, computer games, cinema, music will also be explained in this course.

Learning Outcomes

The students who have succeeded in this course;
I. Define and discuss the virtual 3D environment.
II. Implement basic skills of 3D modelling.
III. Describe and implement texture mapping.
IV. Demonstrate basic animation skills in 3D environment.
V. Develop practical skills to use industry standard 3D software.

Course Content

This course provides an introduction to 3D modelling techniques and principles, focusing on developing the skills needed to create, manipulate, and render 3D objects. Students will explore a variety of software tools and workflows used in the design industry, with an emphasis on applying these skills to real-world visual communication design projects. The course will cover fundamental concepts such as geometry, texture mapping, lighting, and rendering, culminating in a final project showcasing the students' 3D modelling proficiency.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation, Technology-Enhanced Learning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to 3D modelling (Basic concepts of 3D modelling and general information about 3D software)
2)	Geometry and Basic Modelling Techniques
3)	Combining and Modifying Geometry
4)	Polygon modelling 1 (objects)
5)	Polygon modelling 2(organic)
6)	Introduction to Materials and Textures
7)	Midterm
8)	Lighting Basics
9)	Camera Setup and Basic Rendering
10)	Building a Simple Scene
11)	Refining Modelling Techniques
12)	Texturing and Material Application
13)	Simple Animation Concepts
14)	Course Review

Sources

Course Notes / Textbooks:	Derakhshani, D. (2011). Introducing Autodesk Maya 2012. John Wiley & Sons.
References:	Vaughan, W. (2011). Digital modeling. New Riders.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	2	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	14	4	56
Midterms	2	4	8
Final	1	5	5
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising