ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3618	Advertising and Society	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Lecturer(s):	Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components:	None
Course Objectives:	Students who take this course will have the opportunity to discuss advertising as a form of persuasive communication with a critical perspective in terms of concepts such as society, culture, ethics and technology, and would be able to explain the concepts and dimensions of communication.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1. To understand economic impact of advertising,
2. To explain advertising to children,
3. To understand the role of sex in advertising,
4.To understand the stereotypes in advertising,
5.To explain direct to consumer pharmaceutical advertising,
6. To explain the hyper niche markets and advertising,
7. To understand advertising and product placement in entertainment media,
8. To learn advertising in previously hands-off journalistic environments,
9. To learn advergames,
10. To understand advertising and sporting events,
11. To explain advertising to captive audiences,
12. To define the relationship between advertising and social responsibility,

Course Content

This course focuses on the intertwining of advertising and society, including topics such as economics, gender, stereotypes, media and entertainment.
Teaching methods: Lecture, Project, Reading, Collaborative Learning, Implementation, Discussion, Individual Study, Problem Solving

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation	Course Schedule Review • Expectations
2)	Orientation	Student and Group List is Announced for presentations
3)	"The Economic Impact of Advertising"	- Argument part will be presented by students - Counterargument part will be presented by students
4)	"Advertising to Children"	Argument part will be presented by students* Counterargument part will be presented by students*
5)	"Sex in Advertising"	Argument part will be presented by students* Counterargument part will be presented by students*
6)	"Stereotypes in Advertising"	Argument part will be presented by students* Counterargument part will be presented by students*
7)	"Direct to Consumer Pharmaceutical Advertising" "Hyper Niche Markets and Advertising	Argument part will be presented by students* Counterargument part will be presented by students*
8)	Midterm
9)	"Advertising and Product Placement in Entertainment Media" "Advertising In previously Hands off Journalistic Environments"	Argument part will be presented by students* Counterargument part will be presented by students*
10)	"Advertising and Sporting Events"	Argument part will be presented by students* Counterargument part will be presented by students*
11)	"Advergames"	Argument part will be presented by students* Counterargument part will be presented by students*
12)	"Advertising to Captive Audiences"	Argument part will be presented by students* Counterargument part will be presented by students*
13)	"Advertising and Social Responsibility"	Argument part will be presented by students* Counterargument part will be presented by students*
14)	General Evaluation

Sources

Course Notes / Textbooks:	"Advertising and Society: An Introduction" (2014), Carol J. Pardun, 2nd Edition, Wiley Blackwell.
References:	"Advertising and Societies” (2010) Global Issues 2nd Edition Katherine T Frith, Peter Lang

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 25
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	8	112
Midterms	1	3	3
Final	1	3	3
Total Workload			160

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	4
4)	To be able to follow and interpret innovations in the field of advertising	2
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	4
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2