| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Prof. Dr. AYŞE NİLÜFER NARLI |
| Recommended Optional Program Components: |
- |
| Course Objectives: |
This course explores the past, present and future of communication technologies and their impact on the society and media. It covers analytical perspectives, concepts and theories to understand communication technologies historically and conceptually and to examine radical changes in organization of society, labor and politics, brought about by the recent development in communication technologies and diffusion of digital technologies. It provides various perspectives on the co-construction of society and communication technology, with a recognition that communication technology represents a complex set of practices, norms, and values that both reflect and shape our convictions about personhood, identity, time, class, gender, space, labor, and politics. It also covers the social dynamics and the use of communication technologies. |
| Week |
Subject |
Related Preparation |
| 1) |
Orientation
|
Course Schedule Review
Orientation
Discuss digital literacy, digital divide
|
| 2) |
Early History of Communication Technologies |
The Optical Telegraph”, Daniel Headrick, “Time, Space and the Telegraph” by James W.Carey, in Communication in history: Technology, culture, society. Routledge. Crowley, D., & Heyer, P. (2015). |
| 3) |
Mass Communication Technologies and Social Construction of Technology |
Robert S. Fortner and Darya Yanitskaya,, (2014) “Theoretical Perspectives on the Social Construction of Technology “ in the Handbook of Media and Mass Communication Technology, John Wiley&Sons |
| 4) |
Advent of Communication Technologies |
Documentary film : Lo and Behold : Reveries of the Connected World by Werner Herzog |
| 5) |
The Mobile Phone and...Smartphone, identity, democracy |
Sherry Turkle, “Always-On/Always-On-You: The Tethered Self” in Handbook of Mobile Communication Studies 2008 |
| 6) |
Political actions and Media |
Howard Rheingold, “Mobile Media and Political Collective Action” in Handbook of Mobile Communication Studies 2008 |
| 7) |
Midterm |
Exam |
| 8) |
Oral presentation of the research proposal and feedback in the classroom (10 minutes for each student).
|
Presentation I
|
| 9) |
Communication Technology, Innovation, Social Change and Future |
Ingeborg Astrid Kleppe and James Hosea, “Connecting local food to global consumers via the Internet” in Information and Communication Technologies in Rural Society. Being Rural in a Digital Age.
Marsaili Macleod, “Revitalising rural Europe’s indigenous languages” in Information and Communication Technologies in Rural Society. Being Rural in a Digital Age.
|
| 10) |
Theories of Communication Technologies: Network Society and Global Village |
Castells, M. (2007). Communication, power and counter-power in the network society. International journal of communication, 1(1), 29.
Mcluhan, M.(1964) Understanding Media, the extensions of man, Newyork: McGraw-Hill
|
| 11) |
Communication Technology and Digital Divide |
Antonelli, C. (2003). The digital divide: understanding the economics of new information and communication technology in the global economy. Information Economics and Policy, 15(2), 173-199..
Viviana Rojas, Joseph Straubhaar, Debasmita Roychowdhury, and Ozlem Okur (2004)“Communities, Cultural Capital, and the Digital Divide” in Media Access. Social and Psychological Dimensions of New Technology Use
Additional Readings: Linda A. Jackson Gretchen Barbatsis Frank A. Biocca Alexander von Eye Yong Zhao Hiram E. Fitzgerald ,(2004) “Home Internet Use in Low-Income Families: Is Access Enough to Eliminate the Digital Divide? In in Media Access. Social and Psychological Dimensions of New Technology Use
|
| 12) |
Living a Virtual Life and Games |
Kolo, C., & Baur, T. (2004). Living a virtual life: Social dynamics of online gaming. Game studies, 4(1), 1-31.
Additional Reading: T.L. Taylor(2006) , Play between Worlds. Exploring Online Game Culture, the MIT Press
Terms and Conditions May Apply- Netflix documentary
|
| 13) |
Final Project Presentations
|
Oral presentation of the research project in the classroom and debate. |
| 14) |
Final Project Presentations
|
Oral presentation of the research project in the classroom and debate. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
