ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3617	Musical Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Course Objectives:	Upon the contemplation of this course, students will have basic knowledge of music theory and will acknowledge the principles of creative and authentic music production in accordance with briefs given by different industries. Besides, students will get familiar with mixing techniques while they will also learn about music technologies and be able to apply this knowledge to either professional or their own individual pursuits.

Learning Outcomes

The students who have succeeded in this course;
1) be able to accurately formulate and interprete briefs for music related and other business activities.
2) be able to read sheet music and learn how to produce music for different industries
3) be able to have comprehensive knowledge of music technologies and apply this knowledge to professional and other pursuits.
4) be able to identify commons and differences of cinema and advertising music.
5) be able to learn how to do time management while working creatively
6) be able to enhance their creative thinking ability.
7) be able to listen music analytically.
8) be able learn scoring to picture
9) be able to regarding both Eastern and Western music instruments.
10) be able to use social media to understand consumer preferences.
11) be able to apply basic mixing techniques in order to increase emotional attachment to music

Course Content

Music theory, Musical notes, Digital Music Technology, Digital Audio Workstation, Virtual Studio Technology,Sampling and Recording Technologies,Mixing Techniques,Creativity and Authenticity in music, Music production for different industries, Advertising music, Computer technology, Music production according to a story

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Music's role in social and business life
2)	Technology and Music
3)	Music Theory 1
4)	Digital Audio Workstation
5)	Advertising, Cinema and Game music production according to brief
6)	Music Theory 2
7)	Virtual Studio Technology and Plug-ins
8)	Music production according to a story
9)	Effective social media usage to understand consumer's music preferences.
10)	Music Theory 3
11)	Sampling and Recording Technology
12)	Creativity, Authenticity and Branding Your Music
13)	Mixing Techniques 1
14)	Mixing Techniques 2

Sources

Course Notes / Textbooks:	"1.Richard Davis, Complete Guide to Film Scoring. The Art and Business of Writing Music for Movies and TV. "
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 30
Final	1	% 70
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Midterms	1	15	15
Final	1	26	26
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	3
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	1
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	1
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	1
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	1
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	4
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	1