ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POL6010	Political Theory	Spring	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. GAYE İLHAN DEMİRYOL
Recommended Optional Program Components:	none
Course Objectives:	The aim of the course is to familiarize the student with core concepts in the history and contemporary political theory and grasp the path through which political theory evolved.

Learning Outcomes

The students who have succeeded in this course;
The student will be exposed to philosophical and social scientific endeavors to explain and evaluate political institutions and behavior.
The student will learn how to analyze and systematize various systems of ideas by examining primary as well as secondary sources. The student will thereby become better equipped to understand, participate in, and evaluate political processes.

Course Content

An application of methodological individualism to the study of collective decision making. The behavior of voters, bureaucrats and elected political agents will be examined. Special attention will be given to group theory, constitutional theory, and the economic reasons for limiting the size and growth of government.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Political thinking in context
2)	Anciend and Medieval Political Thought
3)	Modern Political Thought
4)	Politics: Social Science and Ideology
5)	Classical Liberalism and Conservatism
6)	Anarchism and Marxism
7)	Political Economy: Individualist Perspectives
8)	Political Economy: Collectivist Perspectives
9)	Progressive Liberalism
10)	Varieties of Leftism
11)	Contemporary Social Movements
12)	Varieties of Conservatism
13)	Presentations and discussion
14)	Review of the course

Sources

Course Notes / Textbooks:

Bastiat, Frederic. The Law
Minogue, Kenneth. Politics: A Very Short Introduction [M]
Schall, James V. AStudent's Guide to Liberal Learning
Schumaker, Paul, et al. Great Ideas/Grand Schemes
Budziszewski, J. "Politics of Virtues, Government of Knaves"
Hayek, Friedrich. The Road to Serfdom [abridged]
Hughes, Jonathan. "Regulatory Legerdemain"
Kirk, Russell. "The Idea of Conservatism," from The Conservative Mind.
"Three Types of Imagination," from "Introduction" to Irving Babbitt, •
Literature and the American College Kuehnelt-Leddihn, Erik von. Leftism Revisited, Introduction, chs. 1-4.
Locke, John. Second Treatise on Civil Government (excerpts)
Lieber, Francis. "The Ancient and Modern Teacher of Politics," from Miscellaneous Writings
Mitchell, William C., and Randy T. Simmons. "Political Pursuit of Private Gain: Coercive Redistribution" Portland Declaration
Rahe, Paul. "Don Corleone, Multiculturalist"
Rushdoony, Rousas John. Politics of Guilt and Pity, ch. 11:6
Samson, Steven Alan. "Models of Historical Interpretation," Contra Mundum
Sumner, William Graham. "What Social Classes Owe Each Other."

References:

Bronner, Stephen Eric. Twentieth Century Political Theory: A Reader
Curtis, Michael, ed. The Nature of Politics
Panichas, George A., ed. Modern Age: The First Twenty-Five Years
Rothbard, Murray N. For a New Liberty: The Libertarian Manifesto
Rushdoony, Rousas John. The One and the Many. Politics of Guilt and Pity
Schumaker, Paul, et al. Ideological Voices: An Anthology
Sorokin, Pitirim. The Crisis of Our Age
Vasquez, John A. Classics of International Relations

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	5	% 25
Presentation	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	56
Study Hours Out of Class	14	74
Final	1	3
Total Workload		175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2