| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assist. Prof. GÖKSUN AKYÜREK ALTÜRK |
| Course Lecturer(s): |
Assist. Prof. BERNA YAYLALI
Assist. Prof. GÖKSUN AKYÜREK ALTÜRK
|
| Recommended Optional Program Components: |
Site and museum visits, in class and on-site lectures |
| Course Objectives: |
After dicussing the basic relationship between history and architecture, course aims to identify the formal, functional, spatial, technological and symbolic diversity of architecture, that is mainly a historical, social and cultural realm of production, starting from early ages till the 13th century.
Evaluate architectural products within a wide range of singular building to urban environment, in regard to their distinct and similar characteristics with a comparative perspective, which are produced in different cultural and historical contexts.
|
The students who have succeeded in this course;
Understanding of parallel and divergent canons and traditions of architecture, landscape and urban design including examples of indigenous, vernacular, local, regional, national settings from the Eastern, Western, Northern, and Southern hemispheres in terms of their climatic, ecological, technological, socioeconomic, public health, and cultural factors.
Understanding of the diverse needs, values, behavioural norms, physical abilities, and social and spatial patterns that characterize different cultures and individuals and the implication of this diversity on the societal roles and responsibilities of architects.
|
| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Why do we study architectural history? What is history? In what ways is it related to architecture? How do we record and evaluate them in a historical perspective? |
|
| 2) |
1st cities—Fertile Crescent, Sumer, India, Harappa, Jericho
small settlements everywhere, the village as the human habitation
|
Trachtenberg, Ch 1, pp: 76-84. |
| 3) |
Of Kings and Pharaohs: Egypt |
Trachtenberg, Ch 1, pp: 62-76 |
| 4) |
The Greek City: Athens |
Trachtenberg, Ch 2, pp: 90-107. |
| 5) |
The City Assembled: Hellenistic City Culture |
Trachtenberg, Ch 2, pp: 109-114. |
| 6) |
The Roman City: From Republic to Empire
Roman Empire: Asia Minor and Beyond |
Trachtenberg, Ch 3, pp:120-149. |
| 7) |
MIDTERM |
|
| 8) |
The Christian City: Early Byzantine City in Asia Minor,
Italy and the Near East
|
Trachtenberg, Ch 4, pp: 161-176. |
| 9) |
Middle and Late Byzantine Architecture in Constantinople and the Provinces
|
R. Ousterhout, ‘An Apologia for Byzantine Architecture,’ Gesta 35 (1996): 21-33.
|
| 11) |
Islamic Cities and Landscapes: Damascus, Baghdad |
D. Fairchild Ruggles, Islamic Gardens and Landscapes, Ch 1.
|
| 12) |
Islamic Cities and Landscapes: Cairo, Isfahan, Konya |
D. Fairchild Ruggles, Islamic Gardens and Landscapes, Ch 2. |
| 13) |
Student presentations |
|
| 14) |
Student presentations |
|
| 15) |
FINAL EXAM |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
