ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IAY2009	Management and Organization in Health Institutions	Spring	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. Neslihan Bektaş
Course Lecturer(s):	Assist. Prof. İLKAY TURAN
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to know the management techniques and practices required in every department of the enterprises and to gain skills.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the terms of management and organization science.
2. Explains classical, neoclassical and modern management thought movements.
3. Knows management functions.
4. Knows new management techniques.
5. Knows and explains the elements that make up the organization.
6. Divides the organization according to various bases.
7. Can prepare organization chart.
8. Knows the new organization models and techniques.

Course Content

The birth of the science of management and its historical development process, The History of Management Science and Theories 1-2-3, Management Processes, Managerial Styles, Characteristics of a Successful Manager and Ways of Acquiring them, Innate Characteristics, Educational Characteristics, Educational Characteristics, Personal Characteristics, Importance of Communication in Health Institutions Management, Motivation and Importance in Health Institutions Management, Conflict and Management in Health Institutions Management, Health Services and Health Management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Management Concepts	Non
2)	Emergence and Historical Development of Management Science	Non
3)	Classical, Neoclassical and Modern Management Theories	Non
4)	Functions of Management, Planning	Non
5)	Organization	Non
6)	Command	Non
7)	Coordination	Non
8)	Control	Non
9)	Contemporary Perspectives on Management and Organization, Total Quality Management	Non
10)	Network Organizations, Reengineering	Non
11)	Outsourcing, Benchmarking	Non
12)	Empowerment, Delayering	Non
13)	Learning Organizations, Management by Objectives	Non
14)	Virtual Organizations, Customer relations	Non

Sources

Course Notes / Textbooks:	Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management''
References:	Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management''

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Homework Assignments	3	5	15
Quizzes	1	1	1
Midterms	1	1	1
Final	1	2	2
Total Workload			75

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2