ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IAY2009 | Management and Organization in Health Institutions | Spring | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Instructor NESLİHAN BEKTAŞ |
Course Lecturer(s): |
Assist. Prof. AYBİKE ELİF BOLCAN Assoc. Prof. İLKAY TURAN |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of this course is to know the management techniques and practices required in every department of the enterprises and to gain skills. |
The students who have succeeded in this course; 1. Explain the terms of management and organization science. 2. Explains classical, neoclassical and modern management thought movements. 3. Knows management functions. 4. Knows new management techniques. 5. Knows and explains the elements that make up the organization. 6. Divides the organization according to various bases. 7. Can prepare organization chart. 8. Knows the new organization models and techniques. |
The birth of the science of management and its historical development process, The History of Management Science and Theories 1-2-3, Management Processes, Managerial Styles, Characteristics of a Successful Manager and Ways of Acquiring them, Innate Characteristics, Educational Characteristics, Educational Characteristics, Personal Characteristics, Importance of Communication in Health Institutions Management, Motivation and Importance in Health Institutions Management, Conflict and Management in Health Institutions Management, Health Services and Health Management |
Week | Subject | Related Preparation |
1) | Management Concepts | Non |
2) | Emergence and Historical Development of Management Science | Non |
3) | Classical, Neoclassical and Modern Management Theories | Non |
4) | Functions of Management, Planning | Non |
5) | Organization | Non |
6) | Command | Non |
7) | Coordination | Non |
8) | Control | Non |
9) | Contemporary Perspectives on Management and Organization, Total Quality Management | Non |
10) | Network Organizations, Reengineering | Non |
11) | Outsourcing, Benchmarking | Non |
12) | Empowerment, Delayering | Non |
13) | Learning Organizations, Management by Objectives | Non |
14) | Virtual Organizations, Customer relations | Non |
Course Notes / Textbooks: | Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management'' |
References: | Yönetim ve Organizasyon-Nurullah GENÇ Yönetim ve Organizasyon -Şerif ŞİMŞEK DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management'' |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 2 | 28 |
Homework Assignments | 3 | 5 | 15 |
Quizzes | 1 | 1 | 1 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 75 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |