IAY2009 Management and Organization in Health InstitutionsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IAY2009 Management and Organization in Health Institutions Spring 2 0 2 3
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: E-Learning
Course Coordinator : Instructor NESLİHAN BEKTAŞ
Course Lecturer(s): Assist. Prof. AYBİKE ELİF BOLCAN
Assoc. Prof. İLKAY TURAN
Recommended Optional Program Components: None
Course Objectives: The aim of this course is to know the management techniques and practices required in every department of the enterprises and to gain skills.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the terms of management and organization science.
2. Explains classical, neoclassical and modern management thought movements.
3. Knows management functions.
4. Knows new management techniques.
5. Knows and explains the elements that make up the organization.
6. Divides the organization according to various bases.
7. Can prepare organization chart.
8. Knows the new organization models and techniques.

Course Content

The birth of the science of management and its historical development process, The History of Management Science and Theories 1-2-3, Management Processes, Managerial Styles, Characteristics of a Successful Manager and Ways of Acquiring them, Innate Characteristics, Educational Characteristics, Educational Characteristics, Personal Characteristics, Importance of Communication in Health Institutions Management, Motivation and Importance in Health Institutions Management, Conflict and Management in Health Institutions Management, Health Services and Health Management

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Management Concepts Non
2) Emergence and Historical Development of Management Science Non
3) Classical, Neoclassical and Modern Management Theories Non
4) Functions of Management, Planning Non
5) Organization Non
6) Command Non
7) Coordination Non
8) Control Non
9) Contemporary Perspectives on Management and Organization, Total Quality Management Non
10) Network Organizations, Reengineering Non
11) Outsourcing, Benchmarking Non
12) Empowerment, Delayering Non
13) Learning Organizations, Management by Objectives Non
14) Virtual Organizations, Customer relations Non

Sources

Course Notes / Textbooks: Yönetim ve Organizasyon-Nurullah GENÇ
Yönetim ve Organizasyon -Şerif ŞİMŞEK
DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara
Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management''
References: Yönetim ve Organizasyon-Nurullah GENÇ
Yönetim ve Organizasyon -Şerif ŞİMŞEK
DilaverTengilimoğlu ve Arkadaşları(2012) “Sağlık İşletmeleri Yönetimi”, Nobel Yayınları, Ankara
Stephen M. Shortell, Arnold D. Kaluzny (2000) "Health Care Management''

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 10
Midterms 1 % 30
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Study Hours Out of Class 14 2 28
Homework Assignments 3 5 15
Quizzes 1 1 1
Midterms 1 1 1
Final 1 2 2
Total Workload 75

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising