FTV3935 Radio ProgrammingBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
FTV3935 Radio Programming Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. NİLAY ULUSOY
Course Lecturer(s): Instructor ERHAN KONUK
Recommended Optional Program Components: 1. **Radio Production Workshops:** Hands-on workshops where students can practice creating scripts, recording, and editing radio programs using industry-standard software. 2. **Guest Lectures by Industry Professionals:** Sessions with radio producers, presenters, or station managers to provide insights into the real-world application of radio production techniques. 3. **Station Visits and Case Studies:** Guided visits to local or online radio stations to observe operations and understand the roles and workflows within a station. 4. **Podcasting and Digital Radio Integration:** Training on how traditional radio techniques can be adapted for podcasting and other digital formats, reflecting modern trends in the field. 5. **Audio Storytelling Exercises:** Focused sessions on crafting engaging audio narratives, including voice modulation, sound design, and the use of music and effects. 6. **Format Analysis Assignments:** Activities where students analyze different radio formats (news, talk shows, music programming) to understand their unique structures and audiences. 7. **Collaborative Program Production:** Group projects that mimic real-world radio production, where students create complete radio shows, from concept to broadcast. 8. **Voice Training and Presentation Skills:** Workshops to improve voice clarity, projection, and style, tailored to different radio program formats. 9. **Interactive Radio Drama Creation:** A creative exercise in producing short radio dramas, emphasizing storytelling and sound effects. 10. **Feedback and Peer Review Sessions:** Structured sessions where students present their work and receive constructive feedback from peers and instructors to refine their programs.
Course Objectives: The main objective of the course is to give vision on the making of a radio programme through the introduction of the structure of a radio programme. Although this is not a course about the structure of the radio stations, the structure of the stations (the positions in a radio station, radio formats etc) will be examined in order to situate the topic in a wider context.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to define the concepts of radio prgramme and programmer.
2. Recognize the definitions of different positions in a radio station.
3. Recognize the differences between different positions and job titles.
4. Will be able to name different types of radio programmes.
5. Will be able to name different radio formats.
6. Recognize the corporate staff organization in both the state and the private radio stations.
7. Will be able to name reportage and interview types.
8. Make the montage of a radio programme.
9. Share the experiences of important radio programmers.
10. Will be able to understand the importance of advertisement, news, promotion and budget for a radio station.

Course Content

This is a radio programme creating course in which general structure of a radio station is examined.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Radio Programming
2) The Departments in a Radio Station
3) The Broadcaster, The Programmer, The Presenter, The DJ, The producer
4) Radio Formats, The Radio Shows (Live, Band, etc.)
5) Different Styles of Interviewing
6) Editing (The editing sets, the studios)
7) Visiting a Radio Station or a Record Studio
8) Meeting with famous radio stars (DJ, Presenter etc.), pop singers, groups or artists
9) The Commercials, The News
10) The promotions and the budgets
11) Radio Broadcasting in Turkey
12) Radio Broadcasting in the world
13) Practice in the studio
14) Review for the final exam

Sources

Course Notes / Textbooks: 1. Crissell, A. (2005). *An Introduction to Radio*. London: Routledge.
- This book provides a foundational overview of radio production and the structure of radio programming.

2. McLeish, R., & Link, J. (2015). *Radio Production*. New York: Routledge.
- A practical guide covering all aspects of radio production, including program creation and station operations.

3. Hausman, C., Messere, F., Benoit, P., & O'Donnell, L. (2019). *Modern Radio and Audio Production: Programming and Performance* (10th ed.). Cengage Learning.
- A comprehensive text that explores the techniques and technologies of modern radio production.

4. Keith, M. C. (2020). *The Radio Station: Broadcast, Satellite and Internet* (9th ed.). Routledge.
- This book delves into the operational aspects of radio stations and the evolution of radio programming.

5. Fleming, C. (2010). *The Radio Handbook* (3rd ed.). Routledge.
- A practical handbook that examines radio production in both traditional and digital contexts.

6. Starkey, G. (2014). *Radio in Context*. London: Palgrave Macmillan.
- This resource situates radio production within broader social and cultural contexts, making it ideal for situating the topic within a wider framework.
References: 1. Crissell, A. (2005). *An Introduction to Radio*. London: Routledge.
- This book provides a foundational overview of radio production and the structure of radio programming.

2. McLeish, R., & Link, J. (2015). *Radio Production*. New York: Routledge.
- A practical guide covering all aspects of radio production, including program creation and station operations.

3. Hausman, C., Messere, F., Benoit, P., & O'Donnell, L. (2019). *Modern Radio and Audio Production: Programming and Performance* (10th ed.). Cengage Learning.
- A comprehensive text that explores the techniques and technologies of modern radio production.

4. Keith, M. C. (2020). *The Radio Station: Broadcast, Satellite and Internet* (9th ed.). Routledge.
- This book delves into the operational aspects of radio stations and the evolution of radio programming.

5. Fleming, C. (2010). *The Radio Handbook* (3rd ed.). Routledge.
- A practical handbook that examines radio production in both traditional and digital contexts.

6. Starkey, G. (2014). *Radio in Context*. London: Palgrave Macmillan.
- This resource situates radio production within broader social and cultural contexts, making it ideal for situating the topic within a wider framework.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 2 % 30
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 10 50
Presentations / Seminar 3 25
Midterms 1 4
Final 1 4
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2