ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3135 | Animation Film | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. ECE ARIHAN |
Recommended Optional Program Components: | None |
Course Objectives: | This course focuses on teaching the students the basic principles of animation film; providing the ability to visualize a concept or a story by transferring to the storyboard based on a created scenario; gaining skills to have a control over scenerio-storyboard-movie process and getting the students to produce an animation short-film. |
The students who have succeeded in this course; 1) Identify the general essentials of an animation film 2) Recognize the scenario and grammar of film 3) Recognize the connections between storyboard and scenario 4) Recognize the unity of scenario and visual elements 5) Use the model-sheet 6) Identify relationship between the background and foreground of a scene 7) Describe the relationship between movement and rhythm 8) Develop the ability to synchronize visual elements with dialogue, sound, and music 9) Apply the knowledge of editing techniques and visual effects to enhance the quality of visual projects. 10) Implement software skills to create an animation film |
Decision making process of an animation film's topic, according to the students ideas. Viewing of animation examples. Research the conceptual idea of the film and collect the visual and concept documentations. Evaluation of the student’s research. Study about scripting a scenario, instruct about film grammar. Critique and advise about scenario sketches. instruct about storyboard. Plan the story visually suitable for the language of cinema. Study about Model-sheet. Planning the backgrounds, foregrounds and scenes in order to animate one to one. Animation studies, animate the plans. Montage the films of plans which are animated. Set the rhythm of film. Sound studies and effects. Montage, combine the visual and audio materials. |
Week | Subject | Related Preparation |
1) | Decision making process of an animation film's topic, according to the students ideas. Viewing of animation examples. HW: research the conceptual idea of the film and collect the visual and concept documentations | |
2) | Evaluation of the student’s researchs. Study about scripting a scenerio, instruct about film gramer. HW: making sketches about scenario | |
3) | Critique and advise about scenario sketches. instruct about storyboard. HW: conclude the scenario and making sketches about storyboard | |
4) | Critique the storyboards: Plan the story visually suitable for the language of cinema. HW: conclude the storyboard and making sketches about lay-out and background | |
5) | Study about Model-sheet. HW: conclude the applications on class | |
6) | Planning the backgrounds, foregrounds and scenes in order to animate one to one HW: conclude the applications on class. | |
7) | Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere | |
8) | Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere | |
9) | Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere | |
10) | Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere | |
11) | Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere | |
12) | Montage the films of plans which are animated. Set the rhythm of film HW: conclude the applications on class. Preparation of the dialague, sound and music suggestions | |
13) | Critique the montage and rhythm of film. Application of sound and music HW: conclude the applications on class, works about lay-out of credits and titles | |
14) | Montage, join the visual and sound materials HW: conclude the applications on class sound studies and - effecks HW: conclude the applications on class |
Course Notes / Textbooks: | |
References: | 'Understanding Animation’, Paul Wells ‘Understanding Comics’, Scott McCloud ‘Graphic Storytelling’, Will Eisner ‘Visualizing Ideas – From Scribbles to Storyboards’, Gregor Krisztian and Nesrin Schlempp |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 5 | % 60 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % 100 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 13 | 73 |
Project | 2 | 8 |
Final | 1 | 7 |
Total Workload | 130 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |