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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1604	Interpersonal Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	The main objective is the development of self-understanding and understanding of others through the acquisition of effective communication techniques presented within the framework of emotional intelligence and transactional analysis.

Learning Outcomes

The students who have succeeded in this course;
The students’ mastery of these effective communication techniques is expected to produce a disciplined and conscious use of “self’ in professional as well as personal relationships - a requirement of the modern world.

Course Content

This course focuses on the theoretical background AND practice of interpersonal skills for communicating, establishing and maintaining goals in one-to-one relationships and group situations as well as effective problem solving techniques. .
The focus of the first half of the course is on the theoretical background of these communication techniques. The second half focuses on both theory and exercises on interpersonal as well as intrapersonal communication.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Interpersonal Communication	Course notes
2)	Research Methods and Perspectives in Social Sciences/Phenomenology	Course notes
3)	Significance of feedback in interpersonal communication	Course notes
4)	History of psychological theory/changing focus in understanding the individual	Course notes
5)	Existentialism	Course notes
6)	Humanistic psychology and effective communication	Course notes
7)	Transactional Analysis and interpersonal communication	Course notes
8)	Emotional intelligence/ Emotional Literacy	Course notes
9)	Communication Barriers	Course notes
10)	Effective listening/empathy	Course notes
11)	I-statements	Course notes
12)	Line of acceptance/I-statements/ Empathy	Course notes
13)	Effective problem solving methods/ Conflict resolution	Course notes
14)	Discussions using terminology within real world news context	Course notes

Sources

Course Notes / Textbooks:

Excerpts from:
Devito, The Interpersonal Communication Book,1995,Devito.
Malim,Birch,Wadeley, Perspectives in Psychology,1992,Macmillan Press.
Stevens,Person to Person,Pocket Books,N.Y.1967.
May, Psychology and the Human Dilemma,1979,Norton and Company.
Fromm, The Fear of Freedom,1984.Ark.
Berne, Games People Play, 1967,Penguin Books.
Harris,I’m OK, You’re OK, 1967, Avon Books.
Goleman, Emotional Intelligence, 1996,Bloomsburry.
Goleman, Working with Emotional Intelligence, Bantam Books, 1998.
Hay, J. , Donkey Bridges for Developmental TA, Sherwood Publishing, UK, 1995.
James M., Jongeward D., Born to Win, Perseus Books, 1996.
Levine M, Effective Problem Solving, Prentice Hall, 1994.
+ Handouts of recent articles on relevant issues.
At least two of the following films will be shown and discussed in class.
Awakenings
The Kid
Twelve Angry Men
Corrina Corrina

References:

Devito, The Interpersonal Communication Book,1995,Devito.
Malim,Birch,Wadeley, Perspectives in Psychology,1992,Macmillan Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Quizzes	1	% 15
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Homework Assignments	1	10	10
Quizzes	1	5	5
Midterms	1	10	10
Final	1	15	15
Total Workload			96

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3