Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. PINAR BÖLÜK |
Course Lecturer(s): |
Prof. Dr. NAFİZ ARICA
Assist. Prof. PINAR BÖLÜK
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Recommended Optional Program Components: |
None |
Course Objectives: |
Course objective is defining bits, data types, and operations, digital logic structures, the Von Neumann model, programming, assembly language, I/O, trap routines and subroutines, the stack, introduction to programming in C, variables and operators, control structures, functions, testing and debugging, pointers and arrays, recursion, I/O in C, data structures. |
Week |
Subject |
Related Preparation |
1) |
Introduction to a Computer System
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|
2) |
Bits, Data Types, and Operations |
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3) |
Digital Logic Structures (logic gates, combinational logic circuits) |
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4) |
Digital Logic Structures (concept of memory, sequential logic circuits)
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5) |
The von Neumann Model (instruction processing)
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6) |
The von Neumann Model (I/O basics) |
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7) |
ISA Overview (Memory organization and registers) |
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8) |
ISA Overview (Memory organization and registers) |
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9) |
Review for the Midterm Exam
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|
10) |
Assembly Language
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11) |
Programming in C
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|
12) |
Programming in C |
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13) |
Programming in C
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|
14) |
Programming in C |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |