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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4220	Entrepreneurship & Managing Innovation	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	The purpose of this course is to teach students how to recognize and realize an entrepreneurial business idea. The course mainly concentrates on the potential entrepreneurs who are planning to build a new venture. Furthermore, as a key factor effecting the initiation and success of the entrepreneurial ventures, the role of innovation will be discussed.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course,
1-Students will be able to identify and assess entrepreneurial opportunities, including understanding market needs, competitive dynamics, and industry trends.
2.Students will be skilled in developing and presenting detailed business plans to potential investors, stakeholders, and partners.
3.Students will understand and apply processes for managing innovation, from idea generation to product development and commercialization.
4.Students will cultivate an entrepreneurial mindset, including resilience, adaptability, and the ability to navigate uncertainty and failure.
5.Students will develop critical thinking and problem-solving skills to address complex entrepreneurial challenges and drive innovative solutions.

Course Content

Bu ders, yenilikçi bir ürün/hizmet geliştirerek başarılı bir girişimin nasıl oluşturulacağı ve mevcut bir şirketin yenilikçi bir organizasyona nasıl dönüştürüleceği ile ilgili gerekli bilgileri sağlar.
Bu modül, GİRİŞİMCİLİK ÇALIŞMALARI VE PARADOKSLARI İLE İLGİLİ BİR ANLAYIŞ SAĞLAMAK için tasarlanmıştır.
ÖĞRENCİLERİN GİRİŞİMCİ ZİHİN SETLERİNİ TEŞVİK EDEREK POTANSİYELİ EN ÜST DÜZEYE ÇIKARMAYA ÇALIŞMAYI AMAÇLAMAKTADIR.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Welcome and Introduction
2)	Introduction to Entrepreneurship •Definition and significance of entrepreneurship •Types of entrepreneurs and ventures •The impact of entrepreneurship on the economy
3)	The Entrepreneurial Mindset •Key characteristics of successful entrepreneurs •The importance of creativity and risk-taking •Strategies for overcoming challenges
4)	Opportunity Recognition •Identifying and evaluating business opportunities •Tools for market research and analysis •Developing a feasibility study	Identifying groups
5)	Business Models •Understanding different types of business models •Creating a value proposition •Introduction to the Business Model Canvas	Reading
6)	Innovation Fundamentals •Defining innovation and its types (incremental, disruptive) •The innovation process: from idea to implementation •Case studies of successful innovations
7)	Technology and Entrepreneurship •The role of technology in modern entrepreneurship •Digital entrepreneurship and online business models •Assessing technological trends and their impact
8)	Midterm
9)	Marketing for Startups •Crafting a marketing strategy for new ventures •Branding and customer engagement •Utilizing digital marketing tools effectively
9)	i .History of Lean in Manufacturing ii. Lean Manufacturing Principles, how these 9 principles used in production Examples of Lean Principles from Toyota Cooperation	Read: Chapter3 The Lean StartUp
10)	Scaling and Growth Strategies •Strategies for scaling a business successfully •Managing operations and resources during growth •Identifying and mitigating risks in scaling •Business Plan and Financial Plan , Investments and Investors
11)	Social Entrepreneurship and Innovation •Defining social entrepreneurship and its significance •Balancing profit and social impact •Examples of successful social ventures
12)	Building Entrepreneurial Ecosystems •Understanding the components of entrepreneurial ecosystems •The role of incubators, accelerators, and mentorship •Networking and collaboration opportunities •Future Trends in Entrepreneurship
13)	Final Presentations
14)	Final Presentations

Sources

Course Notes / Textbooks:

This course does not have a specific textbook.The presentations covered in class will be uploaded to the ITS Learning system.

References:

"The Lean Startup" by Eric Ries
•Focuses on how startups can be more efficient and innovative through a systematic, scientific approach to creating and managing successful businesses.
"Business Model Generation" by Alexander Osterwalder and Yves Pigneur
•A practical guide to understanding, designing, and implementing business models, complete with visual tools like the Business Model Canvas.
"The Innovator's Dilemma" by Clayton M. Christensen
•Explores why successful companies often fail to innovate and how they can overcome challenges to maintain growth through disruptive innovation.
"Start with Why" by Simon Sinek
•Discusses the importance of purpose in entrepreneurship and how starting with "why" can lead to greater success and impact.
"Zero to One" by Peter Thiel
Offers insights on creating unique innovations and building startups that contribute to progress, encouraging entrepreneurs to think differently.
"Creativity, Inc." by Ed Catmull
•A behind-the-scenes look at Pixar and the management strategies that foster creativity and innovation in a highly competitive industry.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 20
Presentation	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	8	104
Presentations / Seminar	1	3	3
Midterms	1	2	2
Final	1	2	2
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2