ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CMP4502	Distributed Databases	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. TARKAN AYDIN
Recommended Optional Program Components:	None
Course Objectives:	Communication paradigms: client/server protocols, remote procedure call (e.g., Java RMI), multicast protocols handling asynchronous communication and failures. Distributed transaction management requires enhanced concurrency control methods. Comparing algorithms proposed by researchers and commercial solutions. Replicating data to increase fault-tolerance and the performance of databases.

Learning Outcomes

The students who have succeeded in this course;
1. Be able to understand Distributed computing systems, their characteristics, and desired functionality
2. Become familiar with Distributed computer system models and architectures
3. Be able to understand Synchronization
4. Be able to understand Replication
5. Be able to use distributed naming
6. Be able to understand Fault-tolerance

Course Content

1.Introduction
2.DDBMS Architecture
3.Distributed Database Design
4.Semantic Integrity Control
5.Query decomposition and data localization
6.Optimization of Distributed Queries
7.Transactions
8.Concurrency Control
9.Reliability

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: syllabus, administration and organization of the course, general introduction in distributed DBMS	None
2)	DDBMS Architecture: definition of DDBMS architecture, ANSI/SPARC standard, global, local, external, and internal schemas, DDBMS architectures, components of DDBMS	None
3)	Distributed Database Design: conceptual design (what can be distributed, design patterns), top-down, bottom-up patterns, technical design (fragmentation, allocation and replication of fragments, optimality, heuristics)	None
4)	Semantic Integrity Control: view management, security control, integrity control	None
5)	Semantic Integrity Control: view management, security control, integrity control	None
6)	Midterm Exam 1	Review all the topics
7)	Query decomposition and data localization: normalization, analysis, elimination of redundancy, rewriting, reduction for HF, reduction for VF	None
8)	Optimization of Distributed Queries: basic concepts, distributed cost model, database statistics	None
9)	Optimization of Distributed Queries: ordering of joins and semijoins, query optimization algorithms, INGRES, System R, hill climbing	None
10)	Transactions: introduction to transactions, definition and examples, properties, classification, processing issues, execution	None
11)	Midterm Exam 2	Review all the topics
12)	Concurrency Control: definition, execution schedules, examples, locking based algorithms, timestamp ordering algorithm, deadlock management	None
13)	Reliability: definitions, basic concepts, local recovery management, distributed reliability protocols	None
14)	Reliability: distributed reliability protocols, 2PC protocol	None

Sources

Course Notes / Textbooks:	Principles of Distributed Database Systems by M. Tamer Özsu and Patrick Valduriez
References:	None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 10
Midterms	2	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2