ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1111	Art and Religion	Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	The impact of religions and cultures on arts is the main theme in this course. Their reflections on architecture and visual arts are taught. In this course Ancient Egypt and Ancient Greek mythology, Buddhism, Christianity and Islam will be examined. Symbols and texts in these religions in art and architecture are discussed in detail.

Learning Outcomes

The students who have succeeded in this course;
•to develop a perspective on the history of the relationship between art and religion and the artworks having this relationship
•to analyze the doctrines and the scripts of Mythologies, Buddhism, Christianity and Islam
•to develop a visual sensitivity to the universal and intercultural dimensions of art
•to illustrate the art trends, the artists and their works
•to comment on a work of art through its topic and context

Course Content

To teach how the religions affected the content, context and the form of the arts from the ancient world to present, through visual material.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Prehistoric Art and Religion	ROSENBERG, Donna, Dünya Mitolojisi, İmge Kitabevi, 1998
2)	Ancient Egypt Art and Mythology	SEYİDOĞLU, Bilge, Mitoloji Metinler-Tahliller, Kayseri 1995
3)	Greek Mythology & Art	HAMILTON, Edith, Mitologya, ERHAT, Azra, Mitoloji Sözlüğü
4)	Ancient Greek Art	CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit.
5)	Visit :Istanbul Archeological Museum
6)	Asian Art and Buddhism	CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit.
7)	Christianity and Christian Art	DEİCHMANN, F.W., Frühchristliche Kirchen in Rom, Basel 1948 Kitab-ı Mukaddes, İstanbul 2000.
8)	Early Christian Period, Byzantine Art	D.TALBOT Rice, The Byzantines (Ancient Peoples and Places), London 1962 JENSEN, Robin Margaret,Understanding Early Christian Art, 2000
9)	Christiniaty in European Art and Architecture- Middle Age	BORCHGRAVE Helen de, A Journey into Christian Art, 2000.
10)	Visit: Khora Monestry-Kariye Müzesi
11)	Christiniaty in European Art and Architecture -Renaissance	BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları. GOMBRICH, Sanatın Öyküsü, Bölüm 12-13
12)	Christiniaty in European Art and Architecture- Baroque	BURCKHARDT JACOB, İtalya’da Rönesans Kültürü, II Cilt, Milli Eğitim Bakanlığı Yayınları. GOMBRICH, Sanatın Öyküsü, Bölüm 12
13)	Islamic Philosophy Art&Architecture Early and Middle Ages	GRABAR, O.,İslam Sanatının Oluşumu, İstanbul,1988 YETKİN, ÇORUHLU, Y.,Türk İslam Sanatının ABC’si,Kabalcı Yayınevi,İstanbul, 2000
14)	Ottoman Art&Architecture	ÇORUHLU, Y., Erken Devir Türk Sanatının ABC’si, Kabalcı Yay., İstanbul,1998 ASLANAPA, O., Türk Sanatı, İstanbul, 2003

Sources

Course Notes / Textbooks:

References:

ASLANAPA, O., Türk Sanatı, İstanbul, 2003
BENTON, Jonetta Rebold- DI YANNI, Robert. Art and Culture, An Introduction to the Humanities, Volume I.
CÖMERT, B., Mitoloji ve İkonografi, Ankara 1999.
CROIX, Horst de la- TANSEY, Richard G., Gardner’s Art, Through The Ages “Ancient, Medivial and Non- Europan Art”, Ninth Edit.
ÇORUHLU, Y., Erken Devir Türk Sanatının ABC’si, Kabalcı Yay., İstanbul,1998

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 15
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	20	20
Midterms	1	15	15
Final	1	20	20
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3