PRL3518 Editorial Analysis llBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL3518 Editorial Analysis ll Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ELİF ENGİN
Course Lecturer(s): Prof. Dr. ELİF ENGİN
Recommended Optional Program Components: None
Course Objectives: This course is designed to introduce the basics of news gathering and news analysing, as well as to examine and critique the role of journalist in our society.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the terms of “Journalism” and “TV Journalism”
2) Students will be able to provide basic education in the discipline of TV journalism.
3) Students will be to have an overall knowledge of the theory and practice of TV journalism.
4) Students will foster original scholarly work in the discipline of TV journalism.
5) Students will be able to understand the relationship between the news organization and society.
6) Students will be able have the understanding of TV Journalism and its role in our culture.
7) Students will regonize the ethical issues in Journalism.
8) Students will be able to demonstrate an awareness of professional values, standards and ethics.
9) Students will be able to regonize the familiarity with both historical and contemporary news technologies and applications.
10) Students will be able to evaluate the differences and familiarities between journalism and Tv journalism.

Course Content

Students will be able to demonstrate an awareness of professional values, standards and ethics;to understand the relationship between the news organization and society,to be self-reliant and self-confident about what is to be reported.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: About Journalism and TV Journalism
2) TV Journalism and Journalism: Definition, Values and Impacts
3) Journalist – Professionals in a Market Culture
4) Definition of Journalism on the background of postmodernism
5) TV Journalism: Industrial & Theoretical Foundations
6) TV Journalism: Law & Ethics
7) Television Journalism: Formats
8) Discussion/ debate/ in-depth report/analysis/ News documentary/ live broadcast
9) TV Journalism in Practice: Introduction to the Process of News Production
10) TV Journalism in a Changing Environment: New Technology & New Media
11) TV Journalism and New Media Journalism
12) Discussion about the agenda of Turkey
13) Discussion about the agenda of the world
14) Review For The Fınal Project and giving the assignment for the final project

Sources

Course Notes / Textbooks:
References: Reading Material Will Be Given On Weekly Basis

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Study Hours Out of Class 13 65
Homework Assignments 1 4
Midterms 1 5
Final 1 6
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising