ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL3518 | Editorial Analysis ll | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELİF ENGİN |
Course Lecturer(s): |
Prof. Dr. ELİF ENGİN |
Recommended Optional Program Components: | None |
Course Objectives: | This course is designed to introduce the basics of news gathering and news analysing, as well as to examine and critique the role of journalist in our society. |
The students who have succeeded in this course; 1) Students will be able to define the terms of “Journalism” and “TV Journalism” 2) Students will be able to provide basic education in the discipline of TV journalism. 3) Students will be to have an overall knowledge of the theory and practice of TV journalism. 4) Students will foster original scholarly work in the discipline of TV journalism. 5) Students will be able to understand the relationship between the news organization and society. 6) Students will be able have the understanding of TV Journalism and its role in our culture. 7) Students will regonize the ethical issues in Journalism. 8) Students will be able to demonstrate an awareness of professional values, standards and ethics. 9) Students will be able to regonize the familiarity with both historical and contemporary news technologies and applications. 10) Students will be able to evaluate the differences and familiarities between journalism and Tv journalism. |
Students will be able to demonstrate an awareness of professional values, standards and ethics;to understand the relationship between the news organization and society,to be self-reliant and self-confident about what is to be reported. |
Week | Subject | Related Preparation |
1) | Introduction: About Journalism and TV Journalism | |
2) | TV Journalism and Journalism: Definition, Values and Impacts | |
3) | Journalist – Professionals in a Market Culture | |
4) | Definition of Journalism on the background of postmodernism | |
5) | TV Journalism: Industrial & Theoretical Foundations | |
6) | TV Journalism: Law & Ethics | |
7) | Television Journalism: Formats | |
8) | Discussion/ debate/ in-depth report/analysis/ News documentary/ live broadcast | |
9) | TV Journalism in Practice: Introduction to the Process of News Production | |
10) | TV Journalism in a Changing Environment: New Technology & New Media | |
11) | TV Journalism and New Media Journalism | |
12) | Discussion about the agenda of Turkey | |
13) | Discussion about the agenda of the world | |
14) | Review For The Fınal Project and giving the assignment for the final project |
Course Notes / Textbooks: | |
References: | Reading Material Will Be Given On Weekly Basis |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 65 |
Homework Assignments | 1 | 4 |
Midterms | 1 | 5 |
Final | 1 | 6 |
Total Workload | 119 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |