| Week |
Subject |
Related Preparation |
| 1) |
The age of classicim |
cd |
| 2) |
J.Haydn, W.A.Mozart and Terminology (Chamber Music) |
dvd |
| 3) |
W.A.Mozart’s Operas, L.W.Beethoven |
cd dvd |
| 4) |
The 19.th century in music , F. Schubert, Terminology Lied |
|
| 5) |
Music in Germany: R.Schumann, J.Brahms |
cd |
| 6) |
Music in France :C. Saint Saens, Cesar Franc, G. Bizet ect…. |
|
| 7) |
Polish Music , F.Chopin Term. ( Vals, Mazurca, Polonaise )
recollection
|
DVD and CD |
| 8) |
Hungarien Music F. Liszt Ter. ( Rhapsody) |
cd |
| 9) |
Russian Romantics P.İ.Tchaykosky. S. Rachmaninov, ect… |
|
| 10) |
Music in Norvey and Finland E.Grieg, J. Sibelius |
|
| 11) |
The Opera in Italy and Germany G.Rossini,G.Verdi, G.Puccini R.Wagner |
cd, dvd |
| 12) |
The end of 19. Century and early 20. Century in Europe
Debussy, Ravel, Carl Orff, Respighi
|
cd |
| 13) |
Music in Russia S. Prokofiev, I.Stravinsky, D. Shostokovich ect.. |
dvd |
| 14) |
Music in Turkey and Recollection |
cd |
| 15) |
Final Exam |
|
| 16) |
Final Exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
