BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD4102 | Political Economy of Media | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ |
| Course Lecturer(s): |
Assoc. Prof. TİRŞE ERBAYSAL FİLİBELİ |
| Course Objectives: | This course aims to analyze the media sector from a political economy viewpoint and present the theoretical and methodological approaches within this field. Through the theoretical readings students will gain information on the relationship between media, power and democracy. Students will develop a critical point of view on the role of media. |
Learning Outcomes
|
The students who have succeeded in this course; - will be introduced by the key concepts of political economy, - will evaluate the determining factors regarding the production, distribution and consumption in media. - will grasp the relationship between production and consumption in media markets. - will develop a critical perspective about public policy debates related to competition in media markets (globally and locally) and media ownership, race, ethnicity and media, audience activity, intellectual freedom and copyrights, surveillance and privacy, and access to information. |
Course Content
| This course examines the political economy of mass media in modern societies. Issues such as media ownership, the role of media on democracy, media economics, the role and state of audience, the structure of digital media etc. are discussed thoroughly within a critical theoretical framework throughout the semester. Course Teaching Method includes discussion, case study, demonstration and practice, role playing, assignments, project preparation, individual and group work. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction and Overview of the Course | |
| 2) | The political economy of media / Key concepts | “For a political economy of mass communications”, Graham Murdock & Peter Golding |
| 3) | The political economy of media / Key concepts | “The study of the political economy of the media in the twenty-first century”, Janet Wasko |
| 4) | Media, Power and Democracy | Readings from Louis Althusser, Antonio Gramsci and Herbert Schiller |
| 5) | Manufacturing consent: the political economy of the mass media | “Manufacturing consent: the political economy of the mass media” Edward S. Herman/Noam Chomsky |
| 6) | The political economy of the press and news value | “The structure of foreign news: the presentation of the Congo, Cuba and Cyprus crises in four Norwegian newspapers”, Johan Galtung and Mari Ruge “What Is News? Galtung and Ruge revisited”, Tony Harcup & Deirdre O'Neill |
| 7) | Midterm | |
| 8) | Introduction to political economy of new media | |
| 9) | Alternative media | |
| 10) | Alternative media and crowdfunding in the digital age | |
| 11) | Net neutrality | |
| 12) | The political economy of film industry Discussion: The Post (movie) | |
| 13) | A comparative analysis of media pluralism | |
| 14) | Closing section: final review before final exam |
Sources
| Course Notes / Textbooks: | Edward S. Herman and Noam Chomsky, Manufacturing Consent: the Political Economy of the Mass Media, New York: Pantheon Books, 2002. |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 13 | % 0 |
| Seminar | 2 | % 20 |
| Midterms | 1 | % 35 |
| Final | 1 | % 45 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Midterms | 1 | 3 | 3 |
| Final | 1 | 3 | 3 |
| Total Workload | 129 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |