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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ARC2918	Urban Narratives: Barcelona	Spring	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. EMİNE ÜMRAN TOPÇU
Course Lecturer(s):	Prof. Dr. EMİNE ÜMRAN TOPÇU
Recommended Optional Program Components:	None
Course Objectives:	The course is a mixture of historic and current accounts forming a snapshot of Barcelona's vitality and identity. ARC 2918 Course has drawn together a series of critiques on key contemporary buildings and reflections on the city. As a model of social cohesion, integrated development and enlighthened political will, Barcelona continues to advance the ideal of European city, synthesising history and modernity, local and globaL with a Catalan poise. Of corse, the Course will speak about Catalan Modernism/Modernista with key figures of architecture like Gaudi and his colleques. Urban regeneration in the contemporary Mediterrenean context and the lessons to be learnt from the bright example it generates is a major objective of the Course.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, students will be able to have:
1. The ability to understand architect’s responsibility to work with respect to historic values and cultural heritage to improve the quality of life for locals.
2. Ability to apply basic principles of environmental, social and economic sustainability and their appropriate application into the architectural design.
3. Be aware of diversity of social patterns and the user needs; values and behavioral norms that are important inputs in the formation of the built environment. The awareness is expected to be at all levels, such as local, national, regional and international.
4. Gain skills to understand the relationship between architecture and urban context elsewhere in the Mediterranean Region.

Course Content

The Course begins with Barcelona in history and continues with the urban narrative of the city. Most interesting parts of the old and the new city are introduced through Barcelona's thematic chunks.
The Course continues with the introduction of Catalan Modernism with its leading member Gaudi. Gaudi's life anf works in historical sequence are introduced. Gaudi's collegues like Domenech Montaner and Puig Cadafalch are also introduced with their outstanding works.
Current urban interventions going on in Barcelona, like the Super Block Project are also within the course content.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course. Watching "Visions of Space" video by James Hughes	Upload the Video on itslearning
2)	Urban Narrative of BCN Barcelona in history	None
4)	Urban Narrative of BCN Lets move around the city	None
5)	GAUDI , his Life and Works	None
6)	GAUDI and his Works: Gaudi's Best Kept Secret	Related Reading
7)	GAUDI and his Works: Gaudi's First House	None
8)	MIDTERM	None
9)	GAUDI and his Works: SAGRADA FAMILIA	Related Video
10)	Other Modernistas: Montaner and Palau de la Musica	None
11)	Other Modernistas: Montaner and Sant Pau Hospital	Related Reading
12)	BCN Today Barcelona Pavillion	Related Video
13)	BCN Today Super Block Project	None
14)	FINAL Project ALL Students Presenting	Preperation of Posters

Sources

Course Notes / Textbooks:

The students are expected to take down their own notes.
Videos and Articles are introduced as supplements.

References:

Following books are recommended as sources of information .
1. Homage to Catalonia. George Orwell, Penguin Books,2013
2. Homage to Barcelona. Colm Toibin, Picador, 2002
3. Barcelona: A History. J.Castellar-Gassol, Ediciones de 1984, BCN
4. Barcelona the great enchantress. Robert Hughes, National Geographic Society Publications, 2004
5. Barcelona. Robert Hughes, The Harvill Press, 1992
6. Barselona: Şehir/Mimarlık/Gaudi, Ümran TOPÇU, Ceres Yayınları 2019

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 20
Presentation	1	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	10	30
Presentations / Seminar	1	12
Midterms	1	10
Final	1	20
Total Workload		100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2