| Week |
Subject |
Related Preparation |
| 1) |
Stages of making a movie: Preproduction, production, postproduction
Preproduction: Developing the script, choosing the film crew, the production
designing, the acting style, the structure of the editing, the casting,
contracts, public relations, the financial structure, the shooting schedule
Production: the shooting, scenes, takes, camera angels, movements, lenses,
the lighting, cranes, special effects
Postproduction: the editing, the sound design, sound effets, film music,
premixing, final mix, computerised graphic imaging, visuel effects, color
correction, printing
Homework 1: Reading a scenario |
|
| 2) |
The scenario: Idea, story, scenario
Idea: Explanation of the terms; the idea, the controlling idea and the
logline, through the given script as H.W.1
Story: Explanation of the terms; the inciting event, turning points, the
climax, solution, ending, through the given script as H.W.1
Scenario: Explanation of the terms; the synopsis,the treatment and the
scenario, through the given script as H.W.1
Homework 2: Character analysis of a given script |
Homework 1: Reading a scenario |
| 3) |
Character: Criticism of homework 2, the story of the character, development of a character
Criticism of homework 2: Q&A and analysis of homework 2
The story of the character: Who’s story? The interior and the exterior
conflict?
Development of a character: The social background, psychological analysis,
personality, star sign, choices under pressure
Homework 3: Writing a scenario on a given story of a given character |
Homework 2: Character analysis of a given script |
| 4) |
Writing a scenario: Criticism of homework 3, the controlling idea & the end, the synopsis
Criticism of homework 3: Q&A and analysis of the scripts of students
The controlling idea & the end: The importance of the logline, the controlling
idea and its influence on the ending of the story
The synopsis: Rewriting the synopsis in the classroom with the students by
implanting the inciting event, turning points, conflicts, climax,
solution and ending
Homework 4: Rewriting the treatment |
Homework 3: Writing a scenario on a given story of a given character |
| 5) |
Development of a scenario: Criticism of homework 4, the treatment, development of the character
Criticism of homework 4: Q&A and the analysis of the treatments of
students
The treatment: Rewriting the treatment in the classroom with the students by
implanting the inciting event, turning points, conflicts, climax,
solution and ending
Development of the character: The effects of the social background,
psychological analysis, personality, star sign, choices under pressure of
the character on rewriting the treatment
Homework 5: Rewriting the script |
Homework 4: Rewriting the treatment |
| 6) |
The style: Criticism of homework 5, audio visual style, acting style & casting
Criticism of homework 5: Q&A and analysis of the scripts of students,
thus choosing the best
Audio visual style: The sound ambiance, sound recording, sound effects,
score music, camera angels, lenses, movements, lighting, colors, production
design, set decoration, costumes, make-up, special effects, computer
generated images etc.
Acting style & casting: Classic, comedy, drama, grotesque, method, minimalist,
over acting etc. audition to choose the right guy.
Homework 6: Description of a film crew and distribution of the duties among
the students and start of the preproduction |
Homework 5: Rewriting the script |
| 7) |
Preproduction: Criticism of homework 6, storyboard, shooting schedule
Criticism of homework 6: Checking if the whole requirement of the production
is well done
Storyboard: How to prepare a storyboard, cutting the scene into takes
Shooting schedule: How to prepare a shooting schedule |
Homework 6: Description of a film crew and distribution of the duties among
the students and start of the preproduction |
| 8) |
Shooting: Shooting, shooting, shooting
Shooting: Preparation of the set: production design, decoration, costumes,
make-up, lighting, camera position, lenses, movements, cranes, vehicles
Shooting: Preparation of the actors: rehearsal, costumes, make-up
Shooting: Preparation of the next scene to be shot |
|
| 9) |
Shooting: Shooting, shooting, shooting
Shooting: Preparation of the set: production design, decoration, costumes,
make-up, lighting, camera position, lenses, movements, cranes, vehicles,
Shooting: Preparation of the actors: rehearsal, costumes, make-up,
Shooting: Preparation of the next scene |
|
| 10) |
Postproduction: Editing, editing, editing
Editing: Audio visual editing
Editing: Creating and editing the computer generated images (CGI)
Editing: Dramatic structure |
|
| 11) |
Postproduction: Editing, editing, editing
Editing: Audio visual editing
Editing: Creating and editing the computer generated images (CGI)
Editing: Dramatic structure |
|
| 12) |
Postproduction: Revision, sound design, final mixing & print copy
Revision: A last look to the picture
Sound design: dialog, sound effects, ambiance, sound tracks
Final mixing & print copy: The ultimate steps
|
|
| 13) |
Postproduction: Revision, sound design, final mixing & print copy
Revision: A last look to the picture
Sound design: dialog, sound effects, ambiance, sound tracks
Final mixing & print copy: The ultimate steps |
|
| 14) |
Screening: Watching the product, criticizing the product, guidance
Watching the product: Feeling the baby
Criticizing the product: Auto critics first
Guidance: Scoring the students and guidance according their skills and
behavior |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
