ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SOC4092 | Issues in the information society | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ULAŞ SUNATA ÖZDEMİR |
Course Lecturer(s): |
Assist. Prof. AYŞEGÜL AKDEMİR Assoc. Prof. ULAŞ SUNATA ÖZDEMİR |
Recommended Optional Program Components: | "." |
Course Objectives: | This course has two major objectives: first, to describe the social, political, and cultural dimensions of information technology and the evolution of the "Information Society"; second, to critically examine how technological advancements, especially artificial intelligence (AI) and other emerging innovations, are reshaping our lives. The course explores how society reacts to these changes, the innovations they enable, and the technological, moral, ethical, and legal challenges they introduce. We will analyze how digital platforms, data analytics, surveillance technologies, and AI contribute to new forms of inequality, labor dynamics, privacy concerns, and social interaction. Students will engage with contemporary debates on the implications of these technologies for democracy, culture, and identity, fostering a deeper understanding of the societal impact of the Information Society and its future trajectory. |
The students who have succeeded in this course; 1. Demonstrate an understanding of the historical development of the Information Society and key sociological theories addressing technology's role in social change. 2. Evaluate the social, political, and cultural dimensions of information technology, including mobile telecommunications and their societal impact. 3. Critically assess the societal implications of artificial intelligence (AI), big data, and automation, focusing on how they reshape labor dynamics, surveillance, and governance. 4. Analyze and compare theories and issues surrounding the Information Society, from early computerization to current debates on digital platforms and AI. 5. Identify and discuss the ethical, legal, and public policy challenges related to technological innovations, such as privacy, surveillance, the digital divide, and algorithmic bias. 6. Assess the impact of technology on key social issues, including the changing nature of work, individual identity, democracy, privacy, and community in the Information Age. 7. Explore the intersection of AI and digital technologies with social inequalities, including issues of gender, race, and access to technology. 8. Demonstrate critical thinking on the social, cultural, and economic dimensions of information technology, particularly regarding its effects on social roles and democratic practices. 9. Write a research proposal and design research projects related to innovations in the Information Society, incorporating theoretical and empirical analysis. 10. Gain hands-on experience with real-world case studies involving AI, digital technologies, and their applications in various social contexts. |
This course has two major objectives: first, to describe the social, political, and cultural dimensions of information technology and the evolution of the "Information Society"; second, to critically examine how technological advancements, especially artificial intelligence (AI) and other emerging innovations, are reshaping our lives. The course explores how society reacts to these changes, the innovations they enable, and the technological, moral, ethical, and legal challenges they introduce. We will analyze how digital platforms, data analytics, surveillance technologies, and AI contribute to new forms of inequality, labor dynamics, privacy concerns, and social interaction. Students will engage with contemporary debates on the implications of these technologies for democracy, culture, and identity, fostering a deeper understanding of the societal impact of the Information Society and its future trajectory. |
Week | Subject | Related Preparation |
1) | Definitions: The New Technologies, Information Society, Globalisation | Lecture Notes and Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 1 |
2) | History and Structure of Information | Text book: Webster, Chapters 1-3 |
3) | From Post-Industrial Society to Network Society The Rise of Network Society | Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 1. |
4) | Post-Industrial Society Homework submission I | Webster, Chapter 7-9 |
5) | The Network Society | Webster, Chapters 10-12 |
6) | The internet as a media | Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 2. |
7) | Democracy and good governance in information society | CALDOW, Janet, “Governance in the Information Age”, a White Paper from the Institute for Electronic Government’s 2nd Annual Leadership Electronic Workshop, The Institute for Electronic Government: http://204.146.146.253 |
8) | Transformations: social classes, means of production, creative class Midterm | Webster, Chapters 13-16 |
9) | The internet as a social space | Allison Cavanagh. (2007). Sociology in the Age of the Internet. Open University Press. ISBN: 9780335217250. Section 3 |
10) | Surveillance and Privacy Homework submission II | Lecture Notes and David Lyon. (2001). Surveillance Society. Open University Press, ISBN: 9780335205462 |
11) | Politics and Society in Information Age | David S. Alberts and Daniel S. Papp. (1997). The Information Age: An Anthology on Its Impact and Consequences CCRP P Publication Series. Available at http://www.dodccrp.org/files/Alberts_Anthology_I.pdf; World |
12) | Developing Project on Internet and Society in Turkey Project Proposal: 500-word proposal for major project is due in this week | Bring project proposal and oral presentataion (10 min.) |
13) | Social Media and political communication | Text book: Webster |
14) | Sources of Conflict and conflict resolution in information society | Bert-Jaap Koops: Books. (1998). The Crypto Controversy:A Key Conflict in the Information Society (Law and Electronic Commerce) (9789041111432): |
Course Notes / Textbooks: | Frank Webster, editor. (2004). The Information Society Reader. (London, NY: Routledge). Available at the Loyola Bookstore David Lyon. (2001). Surveillance Society. Open University Press, ISBN: 9780335205462. Ek güncel okumalar |
References: | David S. Alberts and Daniel S. Papp. (1997). The Information Age: An Anthology on Its Impact and Consequences CCRP Publication Series. Available at http://www.dodccrp.org/files/Alberts_Anthology_I.pdf Additional recent studies |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 10 |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 20 | 20 |
Homework Assignments | 1 | 10 | 10 |
Midterms | 1 | 10 | 10 |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |