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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4136	Principals of Color	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor ECE ARIHAN
Recommended Optional Program Components:	None
Course Objectives:	The course will enable the student to understand the language of color and its use. Course aims the student to apply the principles of various color theories as well as to understand and apply the principles of natural and artificial light. Course exercises request the projects to combine color and light in a creative way. Class exercises explore various methods of color and light applications.Students are asked to research color and light products readily available.

Learning Outcomes

The students who have succeeded in this course;
1) Demonstrate the principles of color and light theory by visually communicating color principles for solving problems
2) Compose a color archieve with a wide range of colors from diverse materials of papers and fabrics
3) Demonstrate the skill of creating individual color schemes for specific design problems
4) Demonstrate the skill to define associations for any design work where color is a prominent design element
5) Master on correct usage of color terminology which is common in design disciplines
6) Recognize of the academic literature on color in relation to art and design
7) Make research on the emotional and sensory impact of color

Course Content

The course is structured in three parts.

First part aims students to learn various color theories and light as a property of light in physics. The effects of color interactions are emphasized with class exercises. Students learn to make their own color schemes for various design problems.
Second part of the course will concentrate on color associations of art and design works. Color as being a conductor of idea and emotional content is explored and questioned from a subjective standpoint.
The third part will give space for personal color expressions with various projects. Finally a poster work is requested where its emotional and conceptual contents are predominantly carried by color.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1.Week: Introduction to color and light theories- Lecture: What is Color?
2)	2.Week : Color theories and color analysis: Color quantity analysis
3)	3.Week : Review of color terminology Preparing Value Scale on computer
4)	4.Week : Classwork for plain color relationship Class work for light/dark (lightness) relationship
5)	5.Week :Classwork for color contrast Classwork for simultaneous color contrast
6)	6.Week : Color Interactions Lecture and Presentation COLOR SCHEMES-preparation of individual color schemes
7)	7.Week : Color Wheels- Theories of Color and Various Color Wheels- Making own color wheel
8)	8.Week : Project to present own color schemes for various design problems
9)	9. Week:Color Associations in relation to history of art and design
10)	10.Week : Color expression – Classwork exercises for Color Compositions to reflect harmony + balance+ contrast
11)	11.Week : Lecture:Color conveys idea: RED- YELLOW- ORANGE Usage of color in European paintings and Turkish artefacts
12)	12.Week : Lecture :Color Conveys Idea: BLUE-GREEN-PURPLE Usage of color in European paintings and Turkish artefacts
13)	13.Week : Usage of Color in the production of a poster illustration
14)	14.Week: Final critiques for poster illustration

Sources

Course Notes / Textbooks:

References:

Albers, Josef. Interaction of colour. Yale University Press, 1975.
Beck, Jacob, Surface Color Perception. 1972.
Berlin B. and P. Kay. Basic Color Terms. 1991.
Birren, Faber, Color Perception in Art. 1976.
Birren, Faber. Principles of Color. Van Nostrand Reinhold Co, 1969
Boring, Edwin G., Sensation and Perception in The History of Experimental
Psychology.1942, Chapter 3.
Bomford, david&Roy, Ashok, Color, National Gallery Pocket Guide, 2000.
Burnham, R.W., R.M. Haines and C.J. Bartleson. Color: a guide to basic facts and concepts
Chevreul, M.E. Harmony and Contrast of Colors, 1967.
Dyer, Richard. White. Routledge, 1997.
Evans, Ralph M. An Introduction to Color. 1948
Gage, John, Color and Culture. 1993.
Gage, John, Color and Meaning, 1999
Goethe, J.W., Theory of Colours. 1971.
Gombrich, Ernst. ‘From light to paint’, in Art and Illusion: a study in the psychology of pictorial representation. Phaidon, 1960.
Gombrich, Ernst. ‘Expression and communication’, in Meditations on a Hobby Horse. Phaidon, 1988.
Hall, Marcia, Color and Meaning: Practice and Theory in Renaissance Painting. 1992.
Itten, Johannes, The Elements of Color. 1961
Itten, Johannes, The Art of Color. 1961
Katz, David, The World of Colour. 1935.
Kemp, Martin. The Science of Art: optical themes in western art from Brunelleschi to Seurat. Yale University Press, 1990.
Kueppers, Harald, The Basic Law of Color Theory. 1982.
Lamb, T. and Bourriau, (eds.), Colour: Art & Science. Cambridge, 1995.
Lichtenstein, Jacqeuline, The Eloquence of Color: Rhetoric and Painting in the French Classical Age, University of California Press, 1993.
Munsell, Albert H. A Grammar of Color. Ed. and intro by Faber Birren. Van Nostrand Reinhold Co., 1969.
Ratliff, Floyd, Paul Signac and Color in Neo-impressionism. 1992.
Riley, Charles. Color codes. University Press of New England, 1995.
Rood, Ogden N.,Modern Chromatics with Applications to Art and Industry. 1908
Saçlıoğlu, Mehmet Z. Renge Başlangıç, Marmara Üniversitesi Güzel Sanatlar Fakültesi, Tekstil Ana Sanat Dalı renk ders notları.
Sargent, Walter, The Enjoyment and Use of Color. 1964.
Sloane, Patricia, (Ed.), Primary Sources: Selected Writings on Color from Aristotle to Albers. 1991
Turner, JaneThe Dictionary of Art (ed. Jane Turner, 1996)
Vanderpoel, Emily Noyes, Color Problems. 1903.
Varley, Helen. Colour. Mitchell Beazley, 1980.
Willard, Christopher, Watercolor Mixing: The 12-Hue Method, 2000
Willard, Christopher, "Surface Film Color," in Aspects of Color. 1995
Wurmfeld, Sanford, Color Documents: A Presentational Theory. 1985.
Zelanski, Paul&Fischer, Mary, Color, 3rd ed. 1994.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	56
Study Hours Out of Class	13	60
Midterms	1	4
Final	1	5
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2