ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3638	Special Topics on Advertising	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. HANDE BİLSEL
Course Lecturer(s):	Assoc. Prof. HANDE BİLSEL
Recommended Optional Program Components:	None
Course Objectives:	This course will review the latest debates and hot issues as well as key issues and controversies that the advertising industry has started to solve and will get the students involved in real time case studies.

Learning Outcomes

The students who have succeeded in this course;
I. Define main topics, discourses, hot debates and controversies in the area
II. Recognize advertising, its supporters and its critiques
III. Recognize Consumer Culture and the Savvy Consumer
IV. Discuss Persuasive Content and Subliminal Messages
V. Delienate the relationship between advertising content/strategy and children
VI. Recognize types of controversial advertising
VII.Recognize forms of online advertising and social media
VIII. Analyze stereotypes in advertising
IX. Delienate political advertising and social responsibility issues
X. Recognize use of puffery in advertising

Course Content

The course includes the analysis of advertising with the main topics such as consumption culture, persuasion, product placement, child usage, social media.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Giriş: Ana konu başlıklarının, bağlamların ve tartışmaların genel hatlarıyla ele alınması
2)	Reklamcılık, Destekçileri ve Eleştiriler	Reading Chapter 1 from Kim Sheenan's book Controversies in Contemporary Advertising
3)	Consumer Culture and the Savvy Consumer and Shopping Through Life	Reading Chapter 2 from Kim Sheenan's book Controversies in Contemporary Advertisising
4)	Persuasive Content and Subliminal Messages	Reading Chapter 5 from Kim Sheenan's book Controversies in Contemporary Advertising
5)	Advertising to Children	Reading Chapter 10 from Kim Sheenan's book Controversies in Contemporary Advertising
6)	Controversial Advertising	Reading Chapter 11 from Kem Sheenan's book Controversies in Contemporary Advertising
7)	Advertising and Product Placement	Reading Chapter 7 from Carol J. Pardun's book Advertising and Society
8)	Alcohol and Tobacco Advertising	Reading Chapter 12 from Kim Sheenan's book ontroversies in Contemporary Advertising
9)	Political Advertising	Reading Chapter 14 from Kim Sheenan's book Controversies in Contemporary Advertising
10)	Online Advertising and Social Networks	Reading Chapter 16 from Kim Sheenan's book Controversies in Contemporary Advertising
11)	Advertising and Stereotypes	Reading Chapter 9 from Carol J. Pardun's book Advertising and Society
12)	Advertising and Puffery	Reading Chapter 11 from Carol J. Pardun's book Advertising and Society
13)	Advertising and Social Responsibility	Reading Chapter 12 from Carol J. Pardun's Advertising and Society
14)	Presentations	The students will conduct research upon a topic which will be assigned to the student by the instructor and prepare a presentation on this topic.
15)	Presentations	The students will conduct research upon a topic which will be assigned to the student by the instructor and prepare a presentation on this topic.
16)	Presentations	The students will conduct research upon a topic which will be assigned to the student by the instructor and prepare a presentation on this topic.

Sources

Course Notes / Textbooks:	Carol J. Pardun, Advertising and Society, Wiley-Blackwell, 2009. Kim Sheenan, Controversies in Contemprary Advertising, Sage, 2004.
References:	Mara Einstein, Advertising: What everyone needs to know, Oxford, 2017

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	2	6	12
Midterms	1	3	3
Final	1	3	3
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	4
4)	To be able to follow and interpret innovations in the field of advertising	4
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	4
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	4
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	4