ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0803	Contemporary Philosophy	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Assoc. Prof. SONGÜL DEMİR Instructor TUĞRUL ÖZKARACALAR
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to make an introduction to the principles of modern thought from a historical perspective

Learning Outcomes

The students who have succeeded in this course;
After successfully completing this course the student will be able
•set forth the elements discussed by the philosophers during the last decades
•make a study on one of them
•Defining contemporary thinking
•Determining the various areas of contemporary philosophy
•Contemporary philosophers and its thoughts

Course Content

•Neo-Kantianism, philosophy of life, Dilthey, Historism, Hermeneutic Pragmatism, constructivism-

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	What is the contemporary philosophy?	Course Note
3)	What is the hermenuetik?	Course Note
4)	W. Dilthey and Gadamer	Course Note
5)	Marksism and wsetern marxism	Course Note
6)	G.Lukacs, A Gramschi	Course Note
7)	Frankfurt School:Adorno ve Horkheimer	Course Note
8)	Ü habermas and the Theory of Communicative Action	Course Note
9)	Structuralism, sauussre	Course Note
10)	R. Barthes	Course Note
11)	Lacan, althuser	Course Note
12)	Post modernism: lytord	Course Note
13)	Post structuralism,: Faucault	Course Note
14)	J. derrida	Course Note

Sources

Course Notes / Textbooks:
References:	" Peter Watson, Ideas – A History From Fire to Freud, Phoenix Paperback, 2006.E. Levinas. Sonsuza Tanıklık (Seçme Metinler). Metis Yayınları, Zaman ve Başka-Metis Yayınları. " "J. Derrida. Toplumbilim 10-Derrida Özel sayısı, Cogito özel sayısı. "

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Midterms	1	15	15
Final	1	20	20
Total Workload			91

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3