ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0611	Effective Skills for Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AYBİKE ELİF BOLCAN
Course Lecturer(s):	Instructor DENİZ SAYDAM SARIKARDAŞOĞLU
Recommended Optional Program Components:	None
Course Objectives:	The course will examine dimensions of communication styles, concepts, principles and theories of communication and how these apply to effective communication. It will address communication in problem-solving processes, the importance of communication to effective leadership, and the importance of effective communication.

Learning Outcomes

The students who have succeeded in this course;
1. Students understand the nature and the importance of effective communication
2. The student will gain knowledge of concepts, theories, and research findings in effective communication.
3. Students identify which behaviors negatively impact and which ones impact positively relationships they are in
4. Students identify, explain and analyze the psychological, social, cultural and linguistic factors which affect the communication of humans
5. Students describe and apply specific skills to the following areas of the human communication process: perception, empathy, listening, and conflict management.
6. Students identify the factors which contribute to a healthy communication climate
7. Students identify the various stages of interpersonal relationships
8. Students identify the value and the challenges of using verbal communication
9. Students will understand various contexts (friendship, family, etc.) in which effective communication occurs
10. Students improve their skills in observing, analyzing, and critiquing their own communicative behaviors as well as those of others.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	General Overview about Communication
2)	Defining the Nature and the Importance of Effective Communication: Models &Myths
3)	Verbal & nonverbal communication patterns & styles
4)	The role of Culture and Identity
5)	Self & Self- Disclosure
6)	Listening & interpersonal dynamics
7)	Language and the Power of Words
8)	Effective Listening
9)	Midterm
10)	Interpersonal communication in intimate relationships (family and friends)
11)	Communication & Technology
12)	Building interpersonal communication competence
13)	Conflict management & problem-solving strategies
14)	Miscommunication
15)	Overview (genel tekrar)

Sources

Course Notes / Textbooks:	7 Steps to Effective Communication, Prem P. Bhalla, Goodwill Publishing House Kişilerarası İletişim Bilgiler-Etkiler-Engeller , Demet Gürüz/ Ayşen Temel Eğnili, İletişim Yayınları Akla ve Kalbe Giden İletişim Yolları, Fatoş Karahasan, CEO Plus. Kişilerarası İlişkiler ve Etkili İletişim, Alim Kaya, Pegem Akademi, 7.baskı, 2015.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3