ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3635	TV Advertising	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SİNEM İNCE
Course Lecturer(s):	Instructor SİNEM İNCE
Recommended Optional Program Components:	None
Course Objectives:	ADV3645 course aims to evaluate creativity, TV platforms features and visual expression information together. It is aimed to provide gains on the social reflection and impact of Tv commercials

Learning Outcomes

The students who have succeeded in this course;
1. Students will be able to analyses advertising target and relation between research skills and production tools.
2. Students will be able to desing a new visual wold works with research results.
3. Students will be able to learn relationship between imagination and script writing. Students will be able begin to script writig for use words and visuality passage combine to visual signs.
4. Students can recognize the spesific types of goals and objectives in tv ads and target. Students can begin to define emotions and design to production.
5. Students will be able to begin to use technical equipment for the coordinate motor-skills.
6. Students can tv ads for analysis to target and goals.Students will be able to analyses how to sight, sound and motion calls emotions.
7. Students will be able to put the implementation steps of a prodction and create a strategy of visuality.
8. Students will be able to put the implementation steps of a prodction and create a strategy of visuality. And students will able to create tv ads. Students ready to learn relationship between dreams will be realize with production tools.
9. Students can be watch visual variety for to begin connect advertising skills and video production tools. Thet start to create thier own films. And students will be learn to how to art tools works in produciton skills.

Course Content

This course is designed to cover the theoretical production steps, writing processes and practical filming processes from using the camera to editing a tv commercial film.This course automatically programs the theoretical production stages, writing processes and practical shooting processes of a television commercial, from camera use to editing.
The teaching methods to be used are:
Lecture: Information about television broadcasting, the general advertising language, the general structure of television commercials, the target and the process from the scenario stage to the broadcast of the television commercial.
Case analysis: Results of TV advertisements, broadcast results, impact of media tools used and comprehensive analysis
Applications: Camera, lighting and sound recording workshops in the TV studio

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduciton What is your target in Production ? Part I How can you find information?
2)	What is your target in Production ? Creative idea, writing ,storyboard and first step to production	Please visit forum on itslearning
3)	What is your target in Production ? Script writing and script reading
4)	Workshop with producer / what’s the pre-production ?	Try to find 4 different Tv ad and check production tolls
5)	Television, Future and Advertising
6)	Production Overview Part II Camera-grafics
7)	MIDTERM Video Production Overview Part III Lighting-Voice-	Camera angles,meaning and emotions pls shoot video2 minute in your daily life pls check your midterm project details.
8)	Video Production Overview Last Part Editing /post production	Pls setting and shoot videos to understand day time lighting Midterm exam+midterm project(powerpoint)
9)	How does Video Production Process Work in AD ?
10)	Technic creativity and solutions Relations between art and frames	Greenbox, camera and editing technics and how is it work with story telling. Pls find 2 different ad and change editing write forum
11)	Which mistakes are done while tarketing tv audience?
12)	first step to make your own filmm	Start to work your script and produciton
13)	Television, digital platforms and brand visibility (produc placement, advertiorials, advertising publications)	before to course pls Pls watch tv program, tv series
14)	Final Exam and Final Project

Sources

Course Notes / Textbooks:	Monetizing 21th century Television Frank A. Aycock Media Culture James Monaco Film directing shot by shot Steven Dougla Katz Make movies with your iphoe Ben Harvell
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Project	1	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	12	36
Presentations / Seminar	3	9
Project	12	36
Midterms	1	3
Final	1	3
Total Workload		129

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	2
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	3
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	3