ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP1639 | Understanding the Food | Fall | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Assoc. Prof. ZEYNEP TACER CABA |
Course Objectives: | The aim of this course is to teach students the basic concepts of food. In this course, students will witness the journey of basic food components in the body and will become more conscious consumers with the information they gain. They will have basic knowledge about food hygiene and sustainability of foods, their structure and sensory properties, and food packaging |
The students who have succeeded in this course; 1. The student gains information about healthy foods. 2. Understands the basic food groups and can compare them with each other. 3. Gains information about food and energy. 4. Evaluates and analyzes food science information innovatively, ethically and critically. 5. Understands the relationship between food and reactions. 6. Can evaluate the health, social and environmental consequences of a sustainable food systee 7. Learns general concepts about food hygiene. 8. Understands the structure of food and learns its effect on the sensory properties of food based on an appropriate set of criteria |
Within the scope of this course, students will get to know the concept of healthy food. Among the food groups, they will learn about carbohydrates, fat and proteins. They will recognize vitamins and minerals from water and micronutrients. They will have information about the energy content of foods, the concept of quality food and food hygiene. They will be able to think about the sustainability of foods, their structure and sensory properties, and food packaging. Teaching methods and techniques used in the course are: lecture, individual study, sample review, reading, discussion, observation and use of digital resources. |
Week | Subject | Related Preparation |
1) | Course introduction | |
2) | What is food? What are the healthy and unhealthy foods? Healthy food design | |
3) | Food groups: Carbohydrates | |
4) | Food groups: Proteins | |
5) | Food groups:Oils | |
6) | Food groups: Water | |
7) | Food groups: Vitamins and Minerals, Food and Energy | |
8) | Mid-term Week | |
9) | Food hygiene | |
10) | What does quality food look like? | |
11) | Food structure and sensory properties | |
12) | Sustainable food systems | |
13) | What are the principles of food packaging? What are the different types? Food labelling basics | |
14) | Some basic reactions in food |
Course Notes / Textbooks: | Gibson, M. Food science and the culinary arts. Academic Press, 2018. Lecture notes. |
References: | Gibson, M. Food science and the culinary arts. Academic Press, 2018. Ders notleri |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Quizzes | 2 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 55 | |
PERCENTAGE OF FINAL WORK | % 45 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 3 | 13 | 39 |
Study Hours Out of Class | 12 | 4 | 48 |
Quizzes | 2 | 15 | 30 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 121 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
4) | To be able to follow and interpret innovations in the field of advertising | 1 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
7) | To recognize and understand all the dynamics within the field of advertising | 2 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |