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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA2312	Business Research Methods	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Course Lecturer(s):	Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to provide students with basic concepts and awareness in research methodology, and help them to be aware of the different choices (ontological, epistemological, methodological and axiological) in research process that would impact upon research findings. This course help students on their way to conduct scientific research, which align with their own interest, as well as informing about reliability and validity concerns in research. It informs the basic steps of the scientific research process, covering areas such as nature of scientific research, clarifying research topic, critical review of literature, research philosophy and design, qualitative and quantitative data collection process, analysis of quantitative and qualitative data. This course also helps students to run an analysis (descriptive, correlational and regression) in sophisticated software programme (SPSS).

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, students will be able to:
1. increase their understanding and knowledge of different approaches and choices (such as philosophical lenses, research designs, data collection processes and analysis) to research methodology in social sciences.
2. increase their ability to conduct all aspects of research methodology (research design, data collection, data analysis, drawing conclusions, publishing articles).
3. learn to run an analysis in SPSS programme.

Course Content

The teaching methods of the course are Lecture, Problem Solving.
The Business Research Methods course teaches students how to solve business problems using scientific research methods. It focuses on both qualitative and quantitative research techniques, along with data collection and analysis processes. Students develop skills in designing research projects and reporting their findings.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course Discussion on basic terms of research
2)	Chapter 1 - Introduction to research Information on databases Types of research-Classifications Method and theory (inductive and deductive reasoning)
3)	Chapter 2-Formulation and clarifying research topic Formulating research ideas
4)	Chapter 3-Critically reviewing the literature Formulating research questions
5)	Chapter 4-Research philosophy Approaches to theory development
6)	Chapter 5-Resarch design Experimental, quasi experimental Case study Ethnography Grounded theory
7)	Chapter 13: Qualitative research: Data collection (interviews, observations)
8)	Midterm Exam
9)	Chapter 13: Qualitative research: Data analysis and trustworthiness of qualitative research
10)	Chapter 13: Qualitative research: Data analysis and trustworthiness of qualitative research
11)	Chapter 11: Quantitative research: Data Collection (selecting samples, questionnaires, variables, Measurement, formulating hypothesis)
12)	Chapter 12: Quantitative research (Analysis, reliability and validity)
13)	Quantitative research (SPSS practice) (Analysis-Getting data ready for analysis, data coding and editing data, descriptive statistics)
14)	Quantitative research (SPSS practice) (Analysis, correlational analysis) Quantitative research, regression analysis

Sources

Course Notes / Textbooks:	Saunders, M. Lewis, P., Thornhill, A. (2016). Research methods for business students, 7th Edition, Pearson.
References:	Sekaran, U., and Bougie, R. (2016). Research methods for business: A skill building approach, 7th Edition, Wiley. Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches, 7th Edition, Pearson

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Homework Assignments	4	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	14	45
Homework Assignments	2	6
Quizzes	2	6
Midterms	1	2
Final	1	2
Total Workload		100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising