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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENG1004	Communication Skills and Academic Reporting II	Spring	2	2	3	3

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Instructor GÜLSEN AKDENİZ HOCAOĞLU
Course Lecturer(s):	Instructor SERKAN GÜLŞEN Instructor YALÇIN GÜDEN Instructor IŞIL BURSALI Instructor NİLGÜN KARA Instructor SEVTAP SIVIŞ Assist. Prof. AYŞEGÜL LİMAN KABAN Instructor ZEYNEP MUTLU CANSEVER Instructor ANIL GÜNAYDIN
Recommended Optional Program Components:	None
Course Objectives:	1. to demonstrate academic language learning strategies with examples 2. to transfer the fundamentals of Academic English 3. to illustrate academic language use with examples 4. to report results and comments in an academic style and format

Learning Outcomes

The students who have succeeded in this course;
1. to guess unknown vocabulary from context
2. to use complex sentence structures and academic phrases
3. to identify the audience, tone, and purpose in academic writing
4. to analyze coherence, cohesion, and unity in academic writing
5. to summarize
6. to paraphrase
7. to apply rules and conventions of academic writing
8. to write a piece of writing in academic language

Course Content

EAP language skills based on the definition of CEFR B2 Level

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course Introducing the syllabus Principles of Academic Writing Process of Academic Writing	Stated in the course syllabus.
2)	Identifying the features of an introduction paragraph	Stated in the course syllabus.
3)	Identifying the features of an introduction paragraph - Identifying definitions in the source text - Recognizing the structure of definitions	Stated in the course syllabus.
4)	Identifying and Analyzing the features of an introduction paragraph - Analyzing definitions in the source text - Understanding the structure of definitions - Understanding/Practicing paraphrasing (Definition) - Citing a source (APA 7th edition) Assignment: Graded tests on the e-learning platform	Stated in the course syllabus.
5)	Introduction Paragraph - Identifying/Selecting background information - Practicing paraphrasing (background information) - Citing a source (APA 7th edition) Assignment: Graded tests on the e-learning platform	Stated in the course syllabus.
6)	- Understanding the requirements of an essay question - Developing a thesis statement - Understanding paragraph cohesion - Identifying cohesive devices in a paragraph - Understanding the difference between formal and informal writing Writing Task I : Writing an Introduction Paragraph	Stated in the course syllabus.
7)	- Writing an introduction paragraph - Practicing paraphrasing - Citing a source (APA 7th edition) - Understanding paragraph cohesion Assignment: Graded tests on the e-learning platform	Stated in the course syllabus.
8)	Revision for the Midterm Exam	Stated in the course syllabus.
9)	MIDTERM WEEK	Stated in the course syllabus.
10)	- Developing the outline of an essay - Identifying/Analyzing the features of a body paragraph - Understanding unity and coherence - Identifying cohesive devices in a paragraph Assignment: Graded tests on the e-learning platform	Stated in the course syllabus.
11)	- Identifying/Analyzing the features of a body paragraph - Writing topic sentences - Selecting supporting evidence from the source text - Understanding summarizing Assignment: Graded tests on the e-learning platform	Stated in the course syllabus.
12)	- Writing topic sentences - Writing supporting evidence (Practicing paraphrasing & summarizing) - Writing evaluative comments - Writing concluding sentences	Stated in the course syllabus.
13)	Feedback on WRITING TASK II Identifying/analyzing the features of a conclusion paragraph	Stated in the course syllabus.
14)	Identifying/ analyzing the features of a conclusion - Revision for the Final Exam	Stated in the course syllabus.

Sources

Course Notes / Textbooks:	Modern Diller Bölüm hocalarının hazırladığı materyaller, ve Internet kaynakları Materials prepared by the instructors of the Modern Languages Department and Internet resources
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Application	6	% 15
Homework Assignments	2	% 0
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Application	6	3	18
Homework Assignments	2	2	4
Midterms	1	2	2
Final	1	2	2
Total Workload			82

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	1
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	1
4)	To be able to analyze primary and secondary research data for a variety of products and services.	1
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	1
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	1
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	1
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	1
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	1
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	1
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	4
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	5