| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assist. Prof. CEMAL OKAN ŞAKAR |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
The course objectives are covered in four parts.
1.Application : Part One explores the Microsoft Dynamics CRM application from a user's perspective. Application functionality covered in the course includes Core CRM Navigation, User Interface, Outlook Client, Marketing Automation, Sales Management, Service Management, and Service Scheduling.
2.Installation : Part Two teaches students how to install and deploy Microsoft Dynamics CRM 4.0. The course explores the components used within a Microsoft Dynamics CRM deployment, the hardware and software requirements needed to successfully deploy Microsoft Dynamics CRM, and the installation instructions for the three primary Microsoft Dynamics CRM components: the Microsoft Dynamics CRM Server, the E-Mail Router, and Microsoft Dynamics CRM for Office Outlook
3.Customization : Part Three provides students with the tools to configure and customize Microsoft Dynamics CRM 4.0. Configuration topics include setting up business management functions. The course also focuses on using the Microsoft Dynamics CRM 4.0 Customization tools to customize the system components.
4.Extending : Part Four provides students with the knowledge and skills to understand how Microsoft Dynamics CRM 4.0 can be extended. |
| Week |
Subject |
Related Preparation |
| 1) |
CRM / Dynamics CRM Introduction |
|
| 2) |
Microsoft Dynamics CRM Basics (Web, Outlook, Mobile Clients) |
|
| 3) |
Sales, Marketing, Service Management |
|
| 4) |
Microsoft Dynamics CRM Components and Installation |
|
| 5) |
Configuring Dynamics CRM (Business Units, Security, Roles, Users, Team, Organization, MUI) |
|
| 6) |
Customization Part I (Import/Export, Form,View, Entity, Attribute, Relationship) |
|
| 7) |
Customization Part II (Import/Export, Form,View, Entity, Attribute, Relationship) |
|
| 8) |
Microsoft Dynamics CRM Extending Architecture |
|
| 9) |
Advanced Platform Operations |
|
| 10) |
Custom Workflow Activities and Plug-ins |
|
| 11) |
Application Event Programming and Integration |
|
| 12) |
Building ASP .NET Extensions |
|
| 13) |
Projects |
|
| 14) |
Projects |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
