| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Assoc. Prof. CEMAL OKAN ŞAKAR |
| Recommended Optional Program Components: |
None |
| Course Objectives: |
The course objectives are covered in four parts.
1.Application : Part One explores the Microsoft Dynamics CRM application from a user's perspective. Application functionality covered in the course includes Core CRM Navigation, User Interface, Outlook Client, Marketing Automation, Sales Management, Service Management, and Service Scheduling.
2.Installation : Part Two teaches students how to install and deploy Microsoft Dynamics CRM 4.0. The course explores the components used within a Microsoft Dynamics CRM deployment, the hardware and software requirements needed to successfully deploy Microsoft Dynamics CRM, and the installation instructions for the three primary Microsoft Dynamics CRM components: the Microsoft Dynamics CRM Server, the E-Mail Router, and Microsoft Dynamics CRM for Office Outlook
3.Customization : Part Three provides students with the tools to configure and customize Microsoft Dynamics CRM 4.0. Configuration topics include setting up business management functions. The course also focuses on using the Microsoft Dynamics CRM 4.0 Customization tools to customize the system components.
4.Extending : Part Four provides students with the knowledge and skills to understand how Microsoft Dynamics CRM 4.0 can be extended. |
| Week |
Subject |
Related Preparation |
| 1) |
CRM / Dynamics CRM Introduction |
|
| 2) |
Microsoft Dynamics CRM Basics (Web, Outlook, Mobile Clients) |
|
| 3) |
Sales, Marketing, Service Management |
|
| 4) |
Microsoft Dynamics CRM Components and Installation |
|
| 5) |
Configuring Dynamics CRM (Business Units, Security, Roles, Users, Team, Organization, MUI) |
|
| 6) |
Customization Part I (Import/Export, Form,View, Entity, Attribute, Relationship) |
|
| 7) |
Customization Part II (Import/Export, Form,View, Entity, Attribute, Relationship) |
|
| 8) |
Microsoft Dynamics CRM Extending Architecture |
|
| 9) |
Advanced Platform Operations |
|
| 10) |
Custom Workflow Activities and Plug-ins |
|
| 11) |
Application Event Programming and Integration |
|
| 12) |
Building ASP .NET Extensions |
|
| 13) |
Projects |
|
| 14) |
Projects |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
| 4) |
To be able to follow and interpret innovations in the field of advertising |
|
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
| 7) |
To recognize and understand all the dynamics within the field of advertising |
|
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
