ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
MBG3004 | Genetics | Spring | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assist. Prof. DİLEK ÇEVİK |
Recommended Optional Program Components: | There is none. |
Course Objectives: | The main objective of the course is to provide an understanding of the principles and concepts of genetics and its applications in biological sciences. |
The students who have succeeded in this course; 1. Introduction to course, define basic concepts in genetics 2. Define DNA as the genetic material 3. Evaluate gene structure and function 4. Discuss outcomes of DNA variations 5. Define Mendelian genetics 6. Identify how chromosomes function in inheritance 7. Differentiate Non-Mendelian genetics from Mendelian genetics 8. Describe genomics and mapping of genomic sequences 9. Define dynamic aspects of genomics 10. Recognize relevance of genetics in cancer 11. Identify genetic composition of biological populations 12. Discuss theories on adaptation and evolution |
Genetics,which is a discipline of biology, is the study of genes, heredity, and variation in living organisms. The course content includes molecular structure and function of genes, gene behavior in the context of a cell or organism (e.g. dominance and epigenetics), patterns of inheritance from parent to offspring, and gene distribution, variation and change in populations. |
Week | Subject | Related Preparation |
1) | Introduction to Genetics | Reading the related chapter in the course book |
2) | Mitosis and Meiosis | Reading the related chapter in the course book |
3) | Mendelian Genetics | Reading the related chapter in the course book |
4) | Non-Mendelian Genetics | Reading the related chapter in the course book |
5) | Chromosomal Basis of Inheritance | Reading the related chapter in the course book |
6) | Sex Determination and Sex Chromosomes | Reading the related chapter in the course book |
7) | Chromosomal Mutations: Variation in Number and Arrangement | Reading the related chapter in the course book |
8) | Midterm Exam | |
9) | The Mapping and Sequencing of Genomes and Genetic Mapping in Eukaryotes | Reading the related chapter in the course book |
10) | Genetic Analysis and Mapping in Bacteria and Bacteriophages | Reading the related chapter in the course book |
11) | Extrachromosomal Inheritance | Reading the related chapter in the course book |
12) | DNA Replication and Recombination | Reading the related chapter in the course book |
13) | DNA Organization in Chromosomes and Epigenetics | Reading the related chapter in the course book |
14) | Population Genetics and Molecular Evolution | Reading the related chapter in the course book |
Course Notes / Textbooks: | Ders notları haftalık olarak verilecektir. Course notes will be supplied weekly. |
References: | 1) Concepts of Genetics, Global Edition, 12th edition (Pearson) 2) Lewin's GENES XII, 12th edition (Jones & Bartlett Learning) |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 10 |
Midterms | 1 | % 40 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 3 | 6 | 18 |
Study Hours Out of Class | 14 | 6 | 84 |
Homework Assignments | 2 | 4 | 8 |
Quizzes | 2 | 3 | 6 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 164 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |