MBG3004 GeneticsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
MBG3004 Genetics Spring 3 0 3 7
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. DİLEK ÇEVİK
Recommended Optional Program Components: There is none.
Course Objectives: The main objective of the course is to provide an understanding of the principles and concepts of genetics and its applications in biological sciences.

Learning Outcomes

The students who have succeeded in this course;
1. Introduction to course, define basic concepts in genetics
2. Define DNA as the genetic material
3. Evaluate gene structure and function
4. Discuss outcomes of DNA variations
5. Define Mendelian genetics
6. Identify how chromosomes function in inheritance
7. Differentiate Non-Mendelian genetics from Mendelian genetics
8. Describe genomics and mapping of genomic sequences
9. Define dynamic aspects of genomics
10. Recognize relevance of genetics in cancer
11. Identify genetic composition of biological populations
12. Discuss theories on adaptation and evolution

Course Content

Genetics,which is a discipline of biology, is the study of genes, heredity, and variation in living organisms. The course content includes molecular structure and function of genes, gene behavior in the context of a cell or organism (e.g. dominance and epigenetics), patterns of inheritance from parent to offspring, and gene distribution, variation and change in populations.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Genetics Reading the related chapter in the course book
2) Mitosis and Meiosis Reading the related chapter in the course book
3) Mendelian Genetics Reading the related chapter in the course book
4) Non-Mendelian Genetics Reading the related chapter in the course book
5) Chromosomal Basis of Inheritance Reading the related chapter in the course book
6) Sex Determination and Sex Chromosomes Reading the related chapter in the course book
7) Chromosomal Mutations: Variation in Number and Arrangement Reading the related chapter in the course book
8) Midterm Exam
9) The Mapping and Sequencing of Genomes and Genetic Mapping in Eukaryotes Reading the related chapter in the course book
10) Genetic Analysis and Mapping in Bacteria and Bacteriophages Reading the related chapter in the course book
11) Extrachromosomal Inheritance Reading the related chapter in the course book
12) DNA Replication and Recombination Reading the related chapter in the course book
13) DNA Organization in Chromosomes and Epigenetics Reading the related chapter in the course book
14) Population Genetics and Molecular Evolution Reading the related chapter in the course book

Sources

Course Notes / Textbooks: Ders notları haftalık olarak verilecektir.
Course notes will be supplied weekly.

References: 1) Concepts of Genetics, Global Edition, 12th edition (Pearson)
2) Lewin's GENES XII, 12th edition (Jones & Bartlett Learning)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 2 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 3 6 18
Study Hours Out of Class 14 6 84
Homework Assignments 2 4 8
Quizzes 2 3 6
Midterms 1 3 3
Final 1 3 3
Total Workload 164

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2