GEP0443 Circassian IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0443 Circassian I Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: Designed for students who do not speak Circassian, it provides information on getting to know the Circassian language and culture at a basic level.
It is a program that aims to gain
Students who successfully complete this course,
 understand basic words and phrases about themselves, their family and their environment;
 express themselves using them; and the places they live in using simple phrases and sentences.
introducing people;
 letters, e-mails, etc. containing brief information about their own lives (where they are from, their hobbies, etc.). texts
manuscripts;
 understand the outlines of simple written texts;
 understand what is said and communicate with others, provided that it is at a simple level,
The aim is to ask simple questions that can meet their needs and answer such questions.
In addition, during the course, students practice in a comfortable environment with group and peer work; Circassian
It is aimed to provide students with information about their culture and to develop their intercultural skills.

Learning Outcomes

The students who have succeeded in this course;
1. He can recognize the letters in the alphabet, make the sounds of the letters he hears and write the letters.
2. Can use formulaic expressions regarding meeting and greeting. He can introduce himself; where you are from,
Can tell you where you live and what you do.
3. Can explain simply what he and others do in daily life.
4. Can understand the outlines of short and simple texts and announcements he sees.
5. Simple questions in line with their needs in living spaces (home, workplace, school, restaurant, cafe, store, etc.).
can ask and answer these questions.
6. By using question words (What, to what, where, to where, etc.) questions frequently encountered in daily life (address, date)
can ask simple questions on subjects such as asking time and time etc.; can obtain information and convey information about these fields.
7. Get a message from someone by talking face to face or using communication tools (phone and social media, e-mail).
may want something; Can understand simple requests from others.
8. Can understand and explain concepts related to numbers, prices and time.
9. Can understand and engage in activities and hobbies that oneself and others regularly engage in in daily life.
can tell.
10. He can explain something he likes or dislikes to do, and can understand it when it is explained to him.

Course Content

A new language is the door to a new culture. Multilingualism and multiculturalism cannot be ignored in contemporary societies.
feature. Learning the Circassian language and culture, the large Circassian diaspora living in Turkey and other countries
It will contribute to social, cultural and economic relations with

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to GEP0443 course
2) Circassian Alphabet
3) Here/There/There where?
4) Availability (щытын, щылъын; тетын, телъын; дэтын, дэлъын; щIэтын, щIэлъын) Positive x Negative
5) Availability (итын, илъын; хэтын, хэлъын; бгъэдэтын, бгъэдэлъын) Positive x Negative
6) Noun Phrases Negative – Question
7) Midterm Exam
8) Now - (All contacts) Positive - Negative – Question
9) Name Case Suffixes watches
10) Now
10) Now
11) Adjectives; Months; Seasons; Weather
11) Adjectives; Months; Seasons; Weather
12) Noun Phrases
13) -to want; Numbers (11-100)
14) Speaking Exam

Sources

Course Notes / Textbooks:
References: Altan A. Adığebze (Çerkesçe), Nalçik, 1996.
Bekanova M., Razgovornıy kabardinski (Konuşma Dili Çerkesçe), Nalçik, 2009.
Kumahov M.A., Kabardino-Çerkesski Yazık (Kabardey-Çerkes Dili), Kabardey-Balkar Cumhuriyeti İnsan
Araştırmaları Enstitüsü, Nalçik, 2003.
Topçu M., Çerkesçe-Türkçe/Türkçe-Çerkesçe Sözlük, Türk Dil Kurumu, Ankara, 2023.
Vatanartıran S. (ed.), Adığece Ders Kitabı, 5-8 Sınıflar (Modül 1-4), Milli Eğitim Bakanlığı, Ankara, 2012.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3