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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA3211	Human Resources Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	None
Course Objectives:	The goal of this course is to provide student with an appreciation on the strategic importance of Human Resource Management in highly competitive business environments; an awareness about the respective roles that Executives and Human Resource Specialists should play in managing human assets of organizations. The course also enables the students to ask critical questions on effective strategic Resource Management concerns/issues so that meaningful research could be conducted and meaningful contributions could be made in the area of HRM and strategic management of companies. The course focuses on topics such as HR functions such as planning and effective recruitment and selection, training and development, performance management, compensation management, and management of labor relations. Rigorous current research articles and cases on HRM will be covered throughout the semester.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;

1. Evaluate the functions of human resource management and its role within organizations.
2. Be knowledgeable about current issues related to recruitment and selection processes.
3. Understand the applications of current technologies (such as artificial intelligence, information processing, and digital tools) in recruitment, employee data collection, and market research.
4. Have expertise in employee training, performance evaluation, compensation, employee satisfaction, workplace safety, and business ethics.
5. Assess the ability to develop HR strategies that align with business objectives and conduct workforce planning.

Course Content

Human Resources Management course addresses the processes and strategies related to human resources in organizations. This course covers topics such as recruitment, training and development, performance management, and employee relations. Students will gain skills in developing and implementing effective human resources policies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Chapter 1-Orientation Introduction to HRM
2)	Chapter 1-Introduction to HRM Discussion and questions sections
3)	Chapter 3- Human Resource Management Strategy and Analysis
4)	Chapter 4- Job Analysis and the Talent Management Process	Job analysis examples Group activity 1 Working in groups, prepare a job specification for a customer service rep. and bank manager/ compare differences.
5)	Guest Speaker- Human Resource Manager Topic Current practices in HRM
6)	Chapter 5- Personnel Planning and Recruiting	Group activity 2 Application case: Talent management
7)	Chapter 6 -Employee Testing and Selection
8)	Midterm Exam
9)	Chapter 8- Training and Developing Employees Chapter 9- Performance Management and Appraisal
10)	Chapter 12, 13 Compensation --Establishing Strategic Pay Plans --Benefits and Services
11)	Chapter 14 -17 Enrichment --Building positive employee relations Managing Global HR
12)	Presentations
13)	Presentations
14)	Guest Speaker, AI and HRM Presentations

Sources

Course Notes / Textbooks:	Dessler, G. (2017), Human Resource Management, (Ed. 15), NJ: Pearson Education, Inc.
References:	Additional readings and/or list of readings, cases will be distributed in class.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 20
Quizzes	5	% 10
Homework Assignments	13	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	15	62
Homework Assignments	13	13
Quizzes	5	15
Midterms	1	2
Final	1	2
Total Workload		133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2