| Week |
Subject |
Related Preparation |
| 1) |
Historical development of banking in the world and our country. The Turkish banking in Republic period. |
|
| 2) |
The definition of the banking and the basic concepts of the insurance |
|
| 3) |
Bank systems
Types of banks |
|
| 4) |
Central Bank Of The Republic Of Turkey
Banking Regulation and Supervision Agency (BRSA)
Saving Deposit Insurance Fund (SIF) |
|
| 5) |
Supervision of banks;
The Banks Association of Turkey
The Participation Banks Association of Turkey
|
|
| 6) |
Basic features and the of Turkish Banking system
the major problems of banking sector
|
|
| 7) |
Banking crises and restructuring. |
|
| 8) |
Banking products and services |
|
| 9) |
Risks and types of risks, risk managements.
The definition of the insurance, its functions and the basic concepts of the insurance. The basic principles of insurance.
|
|
| 10) |
The birth of the insurance, its historical development in the world and our country. The functioning of the insurance system. |
|
| 11) |
Segmentation of the insurance, conducted by the goverment insurance, private insurance and guarantees given.
Intermediaries of the insurance |
|
| 12) |
Determination of the price of insurance for life and non-life insurances. The factors that effect price level. |
|
| 13) |
The establishment of the insurance contract and the obligations of the parts in the contracts. Applications for exemptions and the time- limit. |
|
| 14) |
General condition of the insurance industry in our country and the world, its place inthe economy. |
|
| Course Notes / Textbooks: |
Dr. Mehmet Takan, Dr. Melek Acar Boyacıoğlu, BANKACILIK-teori uygulama yöntem
Prof. Dr. Enver Alper Güvel- Av. Afitap Öndaş Güvel, SİGORTACILIK
|
| References: |
ŞENDOĞDU, A.ASLAN, Bankacılığa Giriş, Nobel Yayınları,MESTEK Seri No:54 Ankara,2006
KAYA, Feridun, Sigortacılık, Beta Basım Yayım , İstanbul, 2011 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
