Week |
Subject |
Related Preparation |
1) |
Introduction
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2) |
Social Structure in Turkey: Continuities and Changes
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Mardin, Ş. (1973). Center-periphery relations: A key to Turkish politics?. Daedalus, 169-190.
Keyman, E. F. (2010). Modernization, globalization and democratization in Turkey: the AKP experience and its limits. Constellations, 17(2), 312-327.
Bakiner, O. (2018). A key to Turkish politics? The center–periphery framework revisited. Turkish Studies, 19(4), 503-522.
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3) |
A Very Short Introduction to Turkish Politics
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Ahmad, F. (2008). Politics and political parties in Republican Turkey. The Cambridge History of Turkey, 4, 226-265.
Kalaycıoğlu, E. (2012). Kulturkampf in Turkey: The constitutional referendum of 12 September 2010. South European Society and Politics, 17(1), 1-22.
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4) |
Political Ideologies & Political Culture
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Yeşilada, B. A., & Noordijk, P. (2010). Changing values in Turkey: Religiosity and tolerance in comparative perspective. Turkish Studies, 11(1), 9-27.
Öktem, K. (2020). “Ruling Ideologies in Modern Turkey”, in Oxford Handbook of Turkish Politics, Güneş Murat Tezcür (Eds): Oxford University Press.
Aytaç, S. E., & Elçi, E. (2019). Populism in Turkey. In Populism Around the World (pp. 89-108). Springer, Cham. |
5) |
The Making of Neoliberal Turkey & Turkish Welfare Regime
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Öniş, Z. (2019). Turkey under the challenge of state capitalism: the political economy of the late AKP era. Southeast European and Black Sea Studies, 19(2), 201-225.
Buğra, A. (2018). Social policy and different dimensions of inequality in Turkey: A historical overview. Journal of Balkan and Near Eastern Studies, 20(4), 318-331.
Pamuk, Sevket. (2007). Economic change in twentieth century Turkey: Is the glass more than half full?. Cambridge History of Modern Turkey. 10.1017/CHOL9780521620963.011.
Öniş, Z. (2012). The triumph of conservative globalism: The political economy of the AKP era. Turkish Studies, 13(2), 135-152.
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6) |
Internal Migration & Urban Transformation
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Keyder, C. (2005). Globalization and social exclusion in Istanbul. International Journal of Urban and Regional Research, 29(1), 124-134.
Pinarcioğlu, M., & Işik, O. (2008). Not only helpless but also hopeless: Changing dynamics of urban poverty in Turkey, the case of Sultanbeyli, İstanbul. European Planning Studies, 16(10), 1353-1370.
Candan, A. B., & Kolluoğlu, B. (2008). Emerging spaces of neoliberalism: A gated town and a public housing project in Istanbul. New Perspectives on Turkey, 39, 5-46.
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7) |
Midterm Exam |
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8) |
Gender
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Arat, Y. (2000). ‘From Emancipation to Liberation: The Changing Role of Women in Turkey’s Political Realm.’ Journal of International Affairs, 54(1): 107-123.
Deniz Kandiyoti, “Gender and Women’s Studies in Turkey: A Moment for Reflection?” New Perspectives on Turkey, 2010, no. 43, pp. 165-176.
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9) |
Civil Society & Politics of Protest
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Keyman, E. F., & İçduygu, A. (2003). Globalization, civil society and citizenship in Turkey: Actors, boundaries and discourses. Citizenship Studies, 7(2), 219-234.
Tuğal, C. (2013). “Resistance everywhere”: The Gezi revolt in global perspective. New Perspectives on Turkey, 49, 157-172.
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10) |
Religion & Islamic Groups
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Kaya, A. (2015). Islamisation of Turkey under the AKP rule: Empowering family, faith and charity. South European Society and Politics, 20(1), 47-69.
Tuğal, C. (2009). Transforming everyday life: Islamism and social movement theory. Theory and Society, 38(5), 423-458. |
11) |
Nationalisms & Ethnicities
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Kadioğlu, A. (1996). The paradox of Turkish nationalism and the construction of official identity. Middle Eastern Studies, 32(2), 177-193.
Mesut Yeğen, “Turkish nationalism and the Kurdish Question,” Ethnic and Racial Studies, 2007, 30(1): 119-151.
Çağlar Keyder, “A History and Geography of Turkish Nationalism,” in Citizenship and the Nation-State in Greece and Turkey, eds. Faruk Birtek and Thalia Dragonas, 2005, London: Routledge, pp. 3-17.
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12) |
International Migration & Turkey’s Emigrants
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Eder, M., & Özkul, D. (2016). Editors’ introduction: precarious lives and Syrian refugees in Turkey. New Perspectives on Turkey, 54, 1-8.
F. Adamson (2019), ‘Sending States and the Making of Intra-Diasporic Politics: Turkey and Its Diaspora(s), International Migration Review, 53(1), p. 210-236.
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13) |
COVID19 Special: Pandemics, Epidemics and Social Change in Turkey |
Varlik, N. (2015). Plague and empire in the early modern Mediterranean world. Cambridge University Press.
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14) |
PRESENTATIONS & REVISION & Q/A SESSION |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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2 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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2 |