ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT2943	Sketching Istanbul	Spring	0	4	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SUZAN GİRGİNKAYA AKDAĞ
Course Lecturer(s):	Instructor SİNAN POLVAN
Recommended Optional Program Components:	Documentaries and movies
Course Objectives:	This course is designed to train students from various design departments who possess basic technical drawing skills, aiming to enhance their perception and ability to take visual notes through hand sketching and creating an architectural journal. Students will develop freehand perspective drawing and rendering techniques that sharpen their observation, perception, expression, and analytical skills, enabling them to produce creative and artistic visualizations. The course includes seminars and field trips, offering students the chance to explore the architectural history of Istanbul’s most remarkable buildings and historic districts.

Learning Outcomes

The students who have succeeded in this course;
1. visualize the built environment or interior spaces they encounter or design, conduct visual analyses, and create compelling visuals, when applying your profession.
2. create various creative syntheses using data obtained from the built environment and interior spaces you perceive and visually record, as part of their profession.
3. utilize the sketching skills you have refined through the development of hand-eye coordination, as a visual communication tool during advanced presentation phases.
4. create artistic perspectives of the built environment or interior spaces by considering proportions and scales, using practical and rapid sketching techniques.
5. grasp the effects of the encountered spaces on history, culture, and social life, gaining awareness in this regard.
6. develop awareness regarding the preparation of produced sketches in accordance with ethical principles and respect for intellectual and industrial rights, as a conscious and responsible designer.

Course Content

Visiting the historic districts of Istanbul and conducting conceptual visualizations of these spaces through freehand sketches.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	none
2)	Composition and line techniques (pencil and pen sketching), Visual analysis and notes, Field trip: Sultanahmet–Hippodrome – Çemberlitaş – Grand Bazaar	2 SW, 2 HW
3)	Basics of perspective drawing (1VP and 2VP), Visual analysis and notes, Field trip: Balat - Fener	2 SW, 2 HW
4)	Context analysis, Depth and shadow hatching, Visual analysis and notes, Field trip: Vefa – Süleymaniye – Tahtakale	2 SW, 2 HW
5)	Panoramic drawing, Visual analysis and notes, Field trip: Kadıköy - Moda	2 SW, 2 HW
6)	Context Analysis, Material and texture hatching, Visual analysis and notes, Field trip: Yedikule - Samatya	2 SW, 2 HW
7)	Streetscape drawing: Figure and background, Visual analysis and notes, Field trip: Galata – Karaköy – Tophane	2 SW, 2 HW
8)	Midterm	Individual study
9)	Streetscape drawing: Figure and background, Visual analysis and notes, Field trip: Taksim– İstiklal Caddesi– Tünel- Şişhane	2 SW, 2 HW
10)	Advanced line techniques: Light, shadow and texture, Visual analysis and notes, Field trip: Üsküdar - Kuzguncuk	2 SW, 2 HW
11)	Review on enhancement of sketching skills, Critiques on submitted HW sketches	2 HW
12)	Mixed media techniques, Visual analysis and notes, Field trip: Eminönü - Sirkeci	2 SW, 2 HW
13)	Advanced line techniques: Figure, scaling and postures, Visual analysis and notes, Field trip: Istanbul Archaeological Museum	2 SW, 2 HW
14)	Advanced line techniques: A general review, Visual analysis and notes, Field trip: Zeyrek - Cibali	2 SW, 2 HW

Sources

Course Notes / Textbooks:	George Hlavács, The exceptionally simple theory of sketching: why do professional sketches look beautiful? BIS Publishers, Amsterdam, 2014 Kendra Schank Smith, Architects' Sketches, Architectural Press, 2008. Brian Edwards, Understanding Architecture Through Drawing, Taylor and Francis, New York, 1994 Frank Lohan, Pen and ink techniques, 1978
References:	George Hlavács, The exceptionally simple theory of sketching: why do professional sketches look beautiful? BIS Publishers, Amsterdam, 2014 Kendra Schank Smith, Architects' Sketches, Architectural Press, 2008. Brian Edwards, Understanding Architecture Through Drawing, Taylor and Francis, New York, 1994 Frank Lohan, Pen and ink techniques, 1978

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Field Work	11	% 12
Homework Assignments	12	% 3
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	1	14
Field Work	22	2	44
Study Hours Out of Class	2	2	4
Homework Assignments	24	1	24
Midterms	1	4	4
Final	1	0	0
Total Workload			90

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2